Aditya ChaudhuriListed below are the partners / sponsors of Formula E for the 2023 season.
Also Read – Formula One Sponsors 2023
Title Partner
ABB
Global technology company and a leader in electrification, robotics and motion, ABB and Formula E partnered together for the first time in January 2018, with the former joining as the Title Partner of the Formula E series, which since has been renamed as the ABB FIA Formula E Championship.
Global Partner
Julius Baer
Swiss private banking organisation Julius Baer Group has been a Global Partner of the Formula E series since its inception in 2014.
The partnership sees Julius Baer gain various branding visibility across multiple Formula E assets, including during the post-race awards’ ceremony.
Formula E and Julius Baer announced a multi-year partnership extension in December 2022, with the Swiss bank remaining as a Global Partner till the end of 2026.
Technical Partner
Hankook
South Korean tyre manufacturing company Hankook was announced as a Technical Partner of Formula E in September 2022 following a multi-year partnership agreement.
The partnership sees Hankook provide the series with tyres for all the teams, which have been developed exclusively to meet Formula E’s sustainability needs.
Hankook has also served as the title sponsor of various Formula E races, such as the Mexico City, Rome and London E-Prix events.
Principal Partner
SABIC (Saudi Basic Industries Corporation)
A global leader in the chemical industry, SABIC announced a long-term partnership with Formula E in July 2022.
The partnership sees Sabic and Formula E work together towards electrification and sustainability. SABIC also uses its platform as a Principal Partner to reach out to wider audiences whilst gaining branding visibility on a host of Formula E assets.
Official Time Keeper and Founding Partner
TAG Heuer
Swiss luxury watchmaker TAG Heuer has been one of the Founding Partners of Formula E, partnering with the series since 2014. In March 2018, TAG Heuer extended its partnership with Formula E, becoming the Official Timekeeper of the series as well.
As per the deal, TAG Heuer enjoys branding presence at race locations during race weekends along with branding visibility on Formula E’s social media assets as well.
Official Logistics Partner
DHL
Another Founding Partner, DHL has been the Official Logistics Partner of Formula E since its very first series in 2014 after signing a partnership agreement with the series in September 2013.
As per the deal, DHL provides its state-of-the-art sustainable logistics, incorporating tailored multimodal-transport, including both road and sea freight, which maximises efficiency and reduces CO2 emissions.
In January 2023, Formula E and DHL renewed their partnership following a multi-year agreement.
Official Airline Partner
Saudia
The national flag carrier of the Kingdom of Saudi Arabia, Saudi Arabian Airlines (SAUDIA) joined as the Official Airline Partner of the series in 2018 ahead of the season-opener.
SAUDIA also served as the Title Partner of the inaugural Diriyah E-Prix.
Official Insurance Partner
Allianz
Leading insurance firm Allianz has been an Official Partner of Formula E since February 2017.
In July 2017, Allianz announced a long-term extension of its partnership with Formula E, which also made the company the Official Insurance Partner of Formula E.
Official Partner
Bosch
German multinational engineering and technology company Bosch has been an Official Partner of Formula E since 2017. The partnership was extended later in October 2021.
As per the deal, Bosch works with Formula E to drive electromobility ahead and has made a host of innovations in electromobility and race-to-road EV technology. Bosch also enjoys branding visibility on the race track during the race weekends.
Official Beer and Cider Partner
Heineken
Heineken was roped in as the Official Beer and Cider Partner of Formula E in October 2018 following a five-year agreement.
The partnership provides Heineken with circuit branding, digital initiatives and PR activation, with the company also working with Formula E on a host of fan engagement activities throughout the Formula E season.
Official Apparel Partner
Hackett London
In November 2020, Hackett London was revealed as the Official Apparel Provider of Formula E. The partnership sees its brand Hackett Sport’s products be made available for Formula E employees at races worldwide.
Official Copper Mining Partner
Antofagasta Minerals
Mining company Antofagasta Minerals became the Official Copper Mining Partner of Formula E in October 2018.
Prior to joining as a partner of the series, Antofagasta Minerals served as the Title Sponsor of the inaugural Santiago E-Prix during the 2017/18 season.
Official Champagne Partner
Moët & Chandon
French winery Moët & Chandon signed a multi-year partnership with Formula E in December 2018, joining as the Official Champagne Partner for the series.
The partnership sees Moët & Chandon feature on the podium of each race and also at hospitality venues during race weekends.
Official Digital Asset Services Partner
Copper.co
A provider of institutional digital asset custody and trading solutions, Copper.co signed a multi-year partnership with Formula E in January 2022, joining as the Official Digital Asset Services Partner. The partnership lets Copper.co enjoy branding visibility trackside during race weekends.
Official Broadcast Distribution Provider
Tata Communications
In February 2023, Formula E roped in Tata Communications as its Official Broadcast Distribution Provider following a multi-year agreement.
The partnership sees Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to audiences worldwide and be a part of Formula E’s new remote broadcast production of live races, which is aimed at reducing the environmental impact typical of major live international sports events on TV. The two parties also work on various innovative fan engagement activities.
Past Partners
Boss
Luxury fashion house Hugo Boss partnered with Formula E in November 2017, joining as the Official Apparel Partner of the series. The partnership between the two sees Boss design and develop outfits for the Formula E series management, employees and volunteers.
