Moët & Chandon joins as Official Champagne of F1
Following Formula One’s new deal with luxury goods firm LVMH Moët Hennessy Louis Vuitton, LVMH’s French fine winery Moët & Chandon, will be returning to the sport as the Official Champagne of Formula One. Additionally, Moët & Chandon will also take up the role of the Title Sponsor of the Belgian Grand Prix 2025.
Moët & Chandon was a partner of Formula One in the very first season of the motor racing series, back in 1950.
Stefano Domenicali, President & CEO of Formula One, commented,
“The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1. This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
Sibylle Scherer, CEO and President of Moët & Chandon, said,
“We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s. We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.”
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