fbpx
French Football Federation signs Konami deal for eFootball licensing

French Football Federation signs Konami deal for eFootball licensing

August 13, 2022

The French Football Federation (FFF), the national soccer organisation of France, and Konami have entered multi-year cooperation to licence a variety of rights for the video game developer’s eFootball franchise. 

As Konami becomes the official partner of the French national soccer team’s football video game, the collaboration includes commercial, imagery, and activation rights. FFF will be included in a number of esports events that also feature other licenced national associations in addition to the host of branding and media rights. 

Commenting on the deal, Naoki Morita, Konami’s European President, said: 

“Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us.

“The eFootball series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting.”

François Vasseur, FFF managing director, added: 

“The French Football Federation is delighted to welcome Konami as the official football video game partner of the French national team.

“We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.

“Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French esports.”

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Leave a Reply

Your email address will not be published.

FC Barcelona announce another sale of 24.5% of Barça Studios to Orpheus Media Barcelona has officially announced a transaction worth €100 million ($102.9 million), in which the Spanish soccer giants would give up a 24.5% ownership in its internal Barça Studios content centre to Orpheus Media, a production business led by Catalan media billionaire Jaume Roures. The transaction follows one similar to it with Socios that was finalised last month. That agreement involved a comparable price and stake in the business, valuing Barça Studios at €400 million (US$411 million). The deal is the club's fourth capital infusion through what club president Joan Laporta refers to as "economic levers" meant to strengthen Barca's financial position and sign players who will fall within the LaLiga salary ceiling for the 2022–23 season. Barca claims that the agreement was reached with the consent of its members and was approved by the general assembly in October 2021. Although this monetary infusion will make it simpler for some new players to be formally available for selection, the club did not clarify that this fourth lever would allow them to register every new recruit with La Liga. Enlightening about the deal, a club statement said: "FC Barcelona announces the sale of 24.5% of Barça Studios to the company Orpheus Media, managed by Mr. Jaume Roures, an audiovisual production company with a long history of producing content, for €100 million. The agreement complements the one signed on 29 July with Socios.com and will help to accelerate the growth of the club's digital, NFT and Web 3 strategy. "The sale was conducted under authorization of the General Assembly of FC Barcelona Members last October 23. With this investment the strategic partners in Barça Studios show confidence in the value of the project and the future of digital content in the world of sport."
Previous Story

FC Barcelona announce another sale of 24.5% of Barça Studios to Orpheus Media

Manchester United: How to fail successfully
Next Story

How to fail successfully: Manchester United men’s 2021–22 season review

Latest from Football

Complete list of LaLiga Sponsors for the 2023-2024 season:

LaLiga Sponsors 2023-24 

This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s
Go toTop