The French Football Federation (FFF), the national soccer organisation of France, and Konami have entered multi-year cooperation to licence a variety of rights for the video game developer’s eFootball franchise.
As Konami becomes the official partner of the French national soccer team’s football video game, the collaboration includes commercial, imagery, and activation rights. FFF will be included in a number of esports events that also feature other licenced national associations in addition to the host of branding and media rights.
Commenting on the deal, Naoki Morita, Konami’s European President, said:
“Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us.
“The eFootball series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting.”
François Vasseur, FFF managing director, added:
“The French Football Federation is delighted to welcome Konami as the official football video game partner of the French national team.
“We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.
“Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French esports.”