Gillette Venus partners with WTA

Gillette Venus joins as Global Partner

The Women’s Tennis Association (WTA) has announced a new partnership with women’s shave brand, Gillette Venus, who will join as an Official Global Partner of the WTA. Gillette Venus will also serve as the Official Razor of the WTA and Official Razor of the WTA Finals Riyadh. 

The deal, which is a first for the WTA partnering with a women’s sports organisation, will see both work on various campaigns, with the ‘My Skin. My Way,’ campaign kicking off the partnership. Both will also host community tennis events, activations at WTA tournaments, and curate ‘content telling athletes’ stories of empowerment and excellence’. Additionally, multiple WTA players such as  Alycia Parks, Peyton Stearns and Taylor Townsend have recently been announced as Gillette Venus ambassadors and will headline various campaigns for the brand.

Marina Storti, CEO of WTA Ventures, said,

“We are delighted to welcome Gillette Venus as a WTA global partner and look forward to working together to champion women’s empowerment. As the home of many of the world’s greatest athletes, the WTA has the biggest global reach in women’s sport and, by working with partners like Venus, we can create valuable opportunities to deepen engagement with fans.”

Isabel Pimentel, Brand Vice President, Gillette Venus North America, said,

“At Gillette Venus, we pride ourselves on helping women feel comfortable in their own skin by providing trusted shaving products designed with their bodies and hair in mind. We are thrilled to partner with the WTA to celebrate women both on and off the tennis court and hope to inspire the next generation of women in sport to do the same.”