Indian esports and gaming entertainment company Gods Reign has roped in Times OOH, a leading out-of-home (OOH) media firm in the Indian advertising space, as its Title Sponsor for the 2023 Battlegrounds Master Series (BGMS). This marks the first-ever collaboration between an Indian esports organisation and an OOH advertising firm.
Through this collaboration, Gods Reign and Times OOH will launch a billboard initiative across multiple cities, including New Delhi and Bangalore, to extend the world of esports to a wider audience. Additionally, Times OOH will also hold the title spot on Gods Reign’s team jerseys for BGMS Season 2.
Gods Reign will provide one of the 24 teams invited to the BGMS 2023 LAN tournament, which is set to be broadcast on Star Sports.
For Times OOH, the association with Gods Reign will enable the firm to augment its brand prominence within the organisation’s fanbase.
Aman Nanda, Chief Strategy Officer, Times OOH, said:
“Times OOH has always believed in investing in premium properties which offer leading positions to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive Esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organisation, we consider Esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that have a large extent of high tech & sports enthusiasts’ audience.“
KR Rohith, CEO, Gods Reign, commented:
“Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest Esports events in South Asia. With a relentless focus on innovation and collaboration, the company is set to redefine the industry’s landscape. This Partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance.“