Haas announces MoneyGram as title sponsor from 2023

MoneyGram to join from the 2023 season

American Formula One Haas have announced that MoneyGram, industry leader in digital P2P payments, will be joining the team from the 2023 season as their new title sponsor. 

The multi-year partnership will see the team being renamed as MoneyGram Haas Formula One team from the 2023 season onwards. The team will also be sporting new livery which will be unveiled before the 2023 season starts.

Also Read – Formula One 2022 Team Sponsors: Haas

Alex Holmes, Chairman and CEO, MoneyGram, said,

“MoneyGram is a different company than it was even five years ago. We’ve reinvented ourselves into a global leader in the evolution of cross-border payments with our fast-growing digital business and strong culture of fintech innovation – and we’re just getting started. We will continue to disrupt ourselves to meet the ever-changing financial needs of consumers, and we’re determined to make sure the world knows it. That’s why we’re hitting the accelerator by making our debut into the world of F1 and teaming up with Gene and Haas F1 Team.

‘We can’t wait to officially kick off our long-term title sponsorship with Haas F1 Team and start collaborating to create exciting and meaningful customer experiences at the intersection of Fintech and Formula One. Now let’s get racing!”  

Guenther Steiner, Team Principal of Haas F1 Team, commented,

“Our fans demand speed, and we deliver it, just as MoneyGram does for its customers. MoneyGram is a global leader in fintech and payments and is always setting out to push the boundaries of technology. It’s that eagerness for innovation that really drew us to partner with MoneyGram, and we’re confident that we will continue to grow together and reach our full potential.”

Greg Hall, MoneyGram Chief Marketing Officer, added,

“With this bold new initiative, we are meeting our customers as well as potential new customers where they are. Next year’s racing calendar has a uniquely strong overlap with MoneyGram key markets, so we are excited to unlock new channels to hear from our customers and understand their specific needs. As we look to capture growth from new customer segments, we’re also looking forward to the endless opportunities this sponsorship will bring for additional exposure to a broader consumer base.” 

The partnership between MoneyGram and Haas was announced ahead of the United States Grand Prix 2022 and to celebrate the partnership MoneyGram will be hosting various activations in and around Austin, where the race is held.