Hard Rock International announced as Title Sponsor for W Series season-opener

W Series has partnered with Hard Rock International, which will see the latter serve as the Title Sponsor of the 2022 season-opener in Miami. The double-header at Miami will take place from May 6–8.
The double-header season-opener will get underway at the new Miami International Autodrome, which will kick-off the third W Series season.

Catherine Bond Muir, Chief Executive Officer, W Series, commented:
“W Series’ 2022 season will start with a bang in Miami, so Hard Rock – a brand which, like W Series, champions diversity and creating more opportunities for women – is the perfect title partner for our opening double-header as we continue to make lots of noise in the USA. As a massive Hard Rock fan – I love their food and visiting their cafes around the world – I am delighted.
“Last year’s season finale in Austin – W Series’ first event in the USA – was spectacular, as our women racing drivers showcased their skills in front of 400,000 people across the weekend, creating incredible momentum we are carrying into the inaugural Crypto.com Miami Grand Prix. W Series Miami presented by Hard Rock will be the biggest event we’ve ever staged, and we’re humbled by the fantastic reception from fans and partners alike. We can’t wait for the racing to start.”

Tracy Bradford, President of Seminole Hard Rock Support Services and Co-founder of Seminole & Hard Rock Women in Leadership internal mentoring program, added:
“Hard Rock is honoured to support the W Series and help kick off what’s certain to be an incredible season by serving as title sponsor during the inaugural Crypto.com Miami Grand Prix. As a brand that prioritises equity through our ‘Love All-Serve All’ motto, we’re proud to encourage women to showcase their skills and pursue their dreams whether it’s on the track or anywhere out in the world.”

With ten races across eight weekends, the upcoming season of W Series will be its longest ever in its short four-year history.
Recently, W Series had also inked a multi-year partnership with Sky Sports.