The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket’s international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with its members to advance the sport. The ICC is also in charge of organising all ICC Events.
The ICC is in charge of the ICC Code of Conduct, the playing field, the Decision Review System, and additional ICC rules. All match officials who officiate at all recognised international matches are also appointed by the ICC. It organises action against corruption and match fixing through the Anti-Corruption Unit.
The ICC will have their eighth T20 World Cup in 2022, in Australia. The ICC World Cup 2022 will start on October 16, 2022, which will have a prize pool of $5.6 million (?42 crore approximately). A total of 16 teams will play in the tournament, with the top 11 teams from the ICC T20 World Cup 2021 directly qualifying and the rest 4 teams qualifying from Global Qualifiers A and B.
As fans are excited about the T20 World Cup, brands are also excited to have their logos and products flashed in the campaign. The ICC has announced all the sponsors of the ICC T20 World Cup; the following is the list of the same:
Also Read – ICC Sponsors 2022-23
Nissan is a Japan-based multinational automobile manufacturing company founded in 1933. The company sells its products under Nissa, Infinity, and Datsun brands and has a presence worldwide. Nissan came to India in 2005 and has been working with the audience ever since.
In October 2015, Nissan and ICC announced an eight-year partnership to make Nissan ICC’s global partner. The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events.
ICC became an addition to the list of Nissan’s sports sponsorship portfolios, including the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, and several other international teams, athletes and competitions.
Also Read – ICC expands Nissan partnership for 2022 Men’s T20 World Cup
Bira91 is an Indian craft beer brand manufactured by B9 Beverages Pvt. Ltd., launched in 2015. Bira91 sponsors Delhi Capital, an Indian Premier League (IPL) team.
In November 2018, Bira91 entered into a five-year partnership with ICC, which runs through 2023. Bira91 is confirmed as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship. Bira 91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products.
Now, in the ICC T20 World Cup, Bira91 will have a major presence in Australia as the official beer partner of the competition.
Oppo is a Chinese telecommunications company founded in 2004 and headquartered in Dongguan, Guangdong. Oppo has sponsored many sports teams and competitions in the past.
Oppo and the ICC first partnered in 2015 in a four-year deal to be the official Mobile Handset and Headset partner of the ICC. In December 2019, the two parties extended their deal until the end of 2023. This deal makes Oppo the official mobile handset and headset partner of the ICC and all associated ICC events starting with the ICC U19 Cricket World Cup, both the Men’s and Women’s T20 World Cups and ICC World Cups.
Oppo will be the official handset partner of the ICC T20 World Cup 2022 and will provide telecommunication help to the competition.
MRF Ltd, was founded in 1946 as a small toy balloon unit; much later in 1960, the company launched MRF tyres by entering a technical collaboration with Tire & Rubber Company USA.
ICC) and MRF Tyres, a company of automotive tyres, on January 20, 2016, announced a four-year deal which confirmed MRF Tyres as a Global Partner for ICC events from 2016-20, which was further extended by both parties. This deal will make MRF tyres the official automotive partner of the cricket governing body for all its events.
ICC T20 World Cup 2022 will have MRF Tyres as their global partner for the competition in Australia.
Booking.com is a Dutch online travel agency headquartered in Amsterdam, founded in 1996. Booking.com has sponsored sports organisations and teams in Europe, making big deals worldwide.
ICC and Booking.com announced a strategic five-year deal on March 25, 2019, in which the travel agency will be the exclusive accommodation and attractions booking partner for all ICC events. ICC with Booking.com started ‘Ultimate Cricket Stay’ for fans to experience a unique trip to matches.
Bookin.com will partner with the ICC’s T20 World Cup 2022 management team to handle travel issues for the staff and the officials.
Byju’s is an Indian international educational technology company founded in 2011. The billion-dollar edtech company entered the sporting world with cricket sponsorship and now are also sponsoring the FIFA World Cup 2022. Byju’s also became the main sponsor of the Indian cricket team in 2019.
Byju’s announced in February 2021 that they had agreed with ICC to become the global sponsor with an estimated, ?120-130 crore (~ $16 million) deal. Byju’s signed this three-year deal with the ICC at a time when India was set to host competitions like T20 World Cup in 2021 and the ICC World Cup in 2023. As a global partner, Byju’s will have extensive in-venue, broadcast, and digital rights across all ICC events. In this ICC T20 World Cup 2022, Byju’s will be global partner for the competition in Australia.
Emirates is a UAE-based airline company, a subsidiary of The Emirates Group, which is owned by Investment Corporation of Dubai, founded in 1985. Emirates is a big name heard across the world in sports; they have been sponsoring several big teams and competitions for over a decade now.
Emirates first sponsored the ICC in 2002; in 2007, Emirates strengthened its relationship with the ICC and became the official sponsor of the ICC’s elite panel of umpires and match referees from 2007-2015. In 2016, the ICC and Emirates renewed their deal and extended it to 2023 with a seven-year deal.
With this extended deal, Emirates will continue its sponsorship of the Emirates Elite Panel of ICC Umpires and Match Referees; with the Fly Emirates logo being displayed prominently on the umpires’ clothing when they are officiating at all international cricket matches, including the ICC T20 World Cup 2022.
A Saudi Arabian energy and chemical company, Armanco announced a global partnership with the ICC in October 2022.
As per the deal, Aramco will sponsor all significant men’s and women’s ICC events through the end of 2023 as part of the partnership, including the ICC Men’s T20 World Cup in Australia in 2022, the ICC Women’s T20 World Cup in South Africa in 2023, the ICC World Test Championship Final in the UK in 2023, and the ICC Men’s Cricket World Cup in India in 2023.
Star Sports is a sports broadcasting network founded in 1991. The Walt Disney Company India acquired Star Sports in 2019 for the Indo-Pacific region.
After a thorough tender process, ICC awarded Star Sports the global broadcasting rights for all ICC events from 2015 through 2023. This included exclusive live and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.
In the ICC T20 World Cup 2022, Star Sports will have the major global broadcasting rights of the competition, which can be accessed through Disney HotStar in the Indo-Pacific region.
Coca-Cola is an American multinational beverage company founded in 1886. With one of the most iconic names in the beverage industry, Coca-Cola is also known for their variety of sponsorships across the world, especially in the sports industry.
Coca-Cola took a bigger step in the cricket world by announcing a five-year deal with the ICC in July 2019. This partnership through 2024 includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cup in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 among other global tournaments.
Coca-Cola will have its product Thums Up serve as the official non-alcoholic beverage partner of the ICC T20 World Cup 2022 in Australia.
Upstox is an online investment brand based in Mumbai, India, founded in 2010. It’s an upcoming company that has started to thicken its portfolio in sponsorships.
Upstox and the ICC have agreed to a partnership deal from 2021 through 2023, which makes Upstox an official partner of the cricket organisation.
Royal Stag is an Indian brand of whiskey launched in 1995. The liquor company has a very old sports sponsorship portfolio; in which they sponsor teams like the West Indies cricket team, Delhi Capitals, and Royal Challenger Bangalore in IPL, etc.
Pernod Ricard India Pvt Ltd, the makers of whisky brand Royal Stag, has signed a five-year global partnership with the ICC. Sports marketing experts estimate the size of Royal Stag’s sponsorship deal to be $5-6 million per year.
As an official partner, Royal Stag will have a comprehensive presence across broadcast, digital and on-ground activations of all ICC global tournaments, including the 2019 World Cup, T20 World Cup, World Test Championship and U19 World Cup and Women’s World Cup.
FTX is a Bahamian cryptocurrency exchange incorporated in Antigua and Barbuda and headquartered in The Bahamas. FTX has been active in the sports sponsorship space this year, agreeing on significant deals with the likes of the Mercedes Formula One team and Major League Baseball (MLB), as well as naming rights to the National Basketball Association’s (NBA) Miami Heat’s home arena.
In October 2021, FTX and ICC agreed to a multi-year deal. FTX will sponsor all of the global cricket governing body’s events up to the 2023 men’s Cricket World Cup in India. The contract includes the ICC Cricket World Cups and Twenty20 World Cups for both men’s and women’s teams, plus the men’s U19 Cricket World Cup, as well as the men’s Cricket World Cup qualifiers.
FTX will be the official crypto partner of the ICC T20 World Cup 2022 in Australia.
Nium is a fintech company with a global platform for modern money movement whose payment and card issuing solutions serve businesses. Nium was founded in 2015 and is based in Mumbai, India.
ICC announced in October 2021, that they are inking an agreement with the fintech company, Nium as their official fintech infrastructure partner. As an official partner of the ICC, Nium will promote its association across broadcast and digital platforms and execute unique fan and client activations at these ICC events. This partnership will enable Nium to engage the global cricket-loving business fanbase with innovative campaigns that highlight the power of fintech in helping make the global money movement faster, safer, and easier.
Orlando Wines, an Australian company, was founded in 1847, well known for its Jacob’s Creek wine, first released in 1976.
Australian bottled wine brand Jacob’s Creek June 2021, announced that it has partnered with International Cricket Council (ICC) as the official wine partner. The three-year-long strategic partnership began with the inaugural World Test Championship Final 2021 taking place in Southampton, from 18 to 22 June 2021.
As the official wine partner of World T20 Cup Final, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadia bars, stadiums, and digital broadcast advertising.
Dream11 is an Indian fantasy sports platform founded in 2008 that allows users to play fantasy cricket, hockey, football, kabaddi, handball and basketball.
On November 13, 2018, Dream11 announced its exclusive worldwide partnership with the global governing body of Cricket – ICC as its ‘Official Fantasy Game Partner’ until 2023.
With Dream11, cricket fans have the opportunity to select their fantasy teams once the official team squads are announced, for all official ICC global events. In addition to this, Dream11 will be integrated across all branding and marketing collateral for ICC events.
The 2022 men’s T20 World Cup, which will be held in Australia in October and November, will have EatFit as a sponsor, according to a deal inked by the International Cricket Council (ICC) and EatFit.
In accordance with the deal, EatFit will create a unique menu for the T20 World Cup that will be accessible to users on its web platform.
The ICC and FanCraze unveiled Crictos, the official and exclusive digital collectables range that captures some of the greatest and most memorable moments in international cricket, in January 2022.
Fans will be able to collect and trade their own slice of cricket history with Crictos which leverages cutting-edge blockchain technology to enable fans to own the best plays from ICC events.
The digital art brand will be partnering with the ICC for the Men’s T20 World Cup 2022 to create more iconic art from the competition.
Australian ice cream brand Peters first partnered with the ICC in January 2020 as an official partner and supplier of the men’s and women’s T20I World Cups.
The Australian company’s products will have a constant presence at the T20I World Cup hosted in its home country.
In October 2021, the Indian sportswear company Tyka was named the official clothing provider of the ICC Men’s T20 World Cup 2021.
Since that time, Tyka has handled the ICC events’ match official uniform and staff apparel, and it will continue to do so for the ICC Men’s T20 World Cup in Australia in 2022.
The International Cricket Council (ICC) launched Cricket for Good as its international community outreach initiative with the goal of using cricket’s immense influence and power to improve the lives of children and families all over the world.
In October 2015, Cricket for Good and the United Nations International Children’s Emergency Fund (UNICEF) announced a five-year Corporate Social Responsibility (CSR) partnership. Through this partnership, the ICC will use its platform to advocate for children in India and other nations where cricket is a well-liked sport.
During ICC Events, Cricket For Good will collaborate with an established community organisation in the area and ICC Commercial partners to support initiatives that improve the lives of children.
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