EatFit, Curefood’s online food delivery platform, has announced a new partnership with the ICC. The partnership will see EatFit join as the Official Online Food Partner for the upcoming Men’s T20I World Cup, which will be held in Australia later this year.
The partnership will see EatFit design a specially curated menu for the World Cup, which will include various cuisines whilst keeping in mind the nutrition and calorie intake for the users on the platform. EatFit will also be providing 100 lucky customers with a chance to win tickets for the World Cup.
Through its partnership with the ICC, the brand aims to promote the message of the importance of following healthy food habits across the globe.
Ankit Nagori, Founder of EatFit, commented:
“The love for cricket, its celebrations and food come collectively to millions of people. This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience. Starting with the Men’s T20 World Cup, I hope to build a robust collaboration with ICC in the future and would love to continue this partnership year on year.
“EatFit is the best repeatable food brand in India that users can rely on daily. With ICC showing a strong belief in EatFit, we want to convey the EatFit ethos to a large audience and give a chance to users to honour the same.“
Anurag Dahiya, Chief Commercial Officer, ICC, added:
“We are pleased to have EatFit as our official online food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, later this year. We look forward to working this partnership with EatFit on this cricketing extravaganza.“
Additionally, EatFit will also launch various television and media campaigns which will be headlined by Indian actors Varun Dhawan and Mithali Palkar, both of whom are brand ambassadors of EatFit.