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ICC Men’s T20 World Cup 2022 Sponsors

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sponsors of the ICC T20 World Cup

The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket’s international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with its members to advance the sport.

The ICC is in charge of the international cricket Code of Conduct, the playing field and the Decision Review System (DRS) among other rules. All match officials who officiate at all recognised international matches are also appointed by the ICC. It organises action against corruption and match fixing through the Anti-Corruption Unit.

The ICC will have its eighth T20I World Cup in 2022, in Australia. The ICC World Cup 2022 will start on October 16, 2022, and have a prize pool of US$5.6 million (₹42 crore approximately). A total of 16 teams will play in the tournament, with the top 11 teams from the ICC T20 World Cup 2021 directly qualifying and the rest four teams qualifying from Global Qualifiers A and B.

This article contains information regarding the organisations enjoying a strong branding presence across the ICC’s physical and digital assets as its sponsors and partners.

Also Read – ICC Sponsors 2022-23

GLOBAL PARTNERS

Nissan

Nissan is a Japan-based multinational automobile manufacturing company founded in 1933. The company sells its products under Nissan, Infinity, and Datsun brands and has a presence worldwide. Nissan came to India in 2005.

In October 2015, Nissan and the ICC announced an eight-year partnership to make Nissan a Global ICC Partner. The agreement, which runs through 2023, makes Nissan a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, the ICC Champions Trophy and the ICC World Twenty20 as well as the Under 19, women’s cricket and qualifying events.

The ICC is a part of Nissan’s sports sponsorship portfolios which also includes the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games and several other international teams, athletes and competitions.

Bira91

Bira91 is an Indian craft beer brand manufactured by B9 Beverages Pvt. Ltd., launched in 2015.

In November 2018, Bira91 entered into a five-year partnership with the ICC which runs through 2023. Bira91 serves as an official sponsor of ICC global tournaments, including the ICC Cricket World Cup, the ICC T20 World Cup, the ICC World Test Championship, the ICC U19 Cricket World Cup and the ICC Women’s Championship. Bira91 integrates the partnership across broadcast and digital platforms and in-venue activations at all ICC events through its range of products.

Oppo

Oppo is a Chinese telecommunications company founded in 2004 and headquartered in Dongguan, Guangdong.

The two parties first partnered in 2015 in a four-year deal that made Oppo the Official Mobile Handset and Headset Partner of the ICC. In December 2019, the two parties extended their deal until the end of 2023. This deal makes Oppo the Official Mobile Handset and Headset Partner of the ICC and all associated ICC events, including the ICC U19 Cricket World Cup, both the Men’s and Women’s T20 World Cups and the ICC World Cups.

MRF

MRF Ltd was founded in 1946 as a small toy balloon unit. Later, in 1960, the company launched MRF Tyres by entering a technical collaboration with Tire & Rubber Company USA.

The ICC and MRF Tyres announced a four-year deal in January 2016, making the latter a Global Partner for ICC events from 2016 to 2020. This deal was further extended by both parties, making MRF Tyres the Official Automotive Partner of the cricket governing body for all its events.

Booking.com

Booking.com is a Dutch online travel agency headquartered in Amsterdam, founded in 1996.

The ICC and Booking.com announced a strategic five-year deal in March 2019, confirming the travel agency as the Exclusive Accommodation and Attractions Booking Partner for all ICC events. The ICC with Booking.com started ‘Ultimate Cricket Stay’ for fans to experience a unique trip to matches.  

Booking.com will partner with the ICC’s T20 World Cup 2022 management team to handle travel issues for the staff and the officials.

Byju’s

Byju’s is an Indian EdTech company founded in 2011. It entered the sporting world with cricket sponsorship and is now also sponsoring the FIFA World Cup 2022. Byju’s also became the main sponsor of the Indian national cricket team in 2019.

Byju’s announced in February 2021 that it had agreed with the ICC to become its global sponsor with an estimated ₹120-130 crore (US$16 million) deal. Byju’s signed this three-year deal with the ICC at a time when India was set to host competitions like the men’s T20I World Cup in 2021 and the men’s World Cup in 2023.

As a Global Partner, Byju’s holds extensive in-venue, broadcast and digital rights across all ICC events.  

Emirates

Emirates is a UAE flag carrier, a subsidiary of The Emirates Group which is owned by Investment Corporation of Dubai, founded in 1985. Emirates is a big name heard across the world in sports, with the airline having sponsored several big teams and competitions for decades.

Emirates first sponsored the ICC in 2002. In 2007, it strengthened its relationship with the ICC and became the official sponsor of the its elite panel of umpires and match referees from 2007 to 2015.

In 2016, the ICC and Emirates renewed their deal and extended it to 2023 with a seven-year deal. With this extended deal, Emirates continues its sponsorship of the Emirates Elite Panel of ICC Umpires and Match Referees, with the Fly Emirates logo displayed prominently on the umpires’ clothing when they are officiating at all international cricket matches, including the upcoming men’s T20I World Cup 2022. 

BROADCASTING PARTNER

Star Sports 

Star Sports is a sports broadcasting network founded in 1991. The Walt Disney Company India acquired Star Sports in 2019 for the Indo-Pacific region.

After a thorough tender process, the ICC awarded Star Sports the global broadcasting rights for all ICC events from 2015 through 2023. The deal includes exclusive live and highlights rights across all platforms for ICC major events: the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.

For the men’s T20I World Cup 2022, Star Sports will have the major global broadcasting rights of the competition, which can be accessed through Disney+ Hotstar in the Indo-Pacific region.

CATEGORY PARTNERS

MoneyGram

MoneyGram International is a money transfer company based in the US, founded in 1980. MoneyGram started the MoneyGram Foundation, which has been taking care of all the company’s sponsorship and other philanthropy programmes.

The ICC and MoneyGram first partnered during the ICC World Twenty20 West Indies in 2010 and completed a five-year partnership tenure concluding with the ICC Cricket World Cup 2015. In January 2016, the ICC announced an extension of the partnership with a new eight-year deal, confirming MoneyGram as the event partner of all its events from 2016 to 2023.

During the ICC T20 World Cup 2022, MoneyGram will have its logo spread on marketing hoardings in Australia and will act as an ICC event partner.

Coca-Cola

Coca-Cola is an American multinational beverage company founded in 1886. One of the most iconic names in the beverage industry, Coca-Cola is also known for its variety of sponsorships across the world, especially in the sports world.

Coca-Cola took a bigger step in the cricket world by announcing a five-year deal with the ICC in July 2019. This partnership through 2024 includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20I World Cups in Australia, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 among other global tournaments.

Coca-Cola will be the official beverage partner of the ICC T20 World Cup 2022 in Australia. 

Upstox

Upstox is an online investment brand based in Mumbai, India, founded in 2010. It’s an up-and-coming company that has started to thicken its portfolio in sports sponsorships.

Upstox and the ICC have a partnership in place from 2021 through 2023, making the former an official partner of the cricketing body.  

Royal Stag

Royal Stag is an Indian brand of whiskey launched in 1995. The liquor company has a very old sports sponsorship portfolio that boasts team like the West Indies cricket team, the Delhi Capitals, and the Royal Challenger Bangalore among others.

Pernod Ricard India Pvt Ltd, the maker of Royal Stag, has a five-year global partnership in place with the ICC which is reportedly worth US$5-6 million per year.

As an official partner, Royal Stag has a comprehensive presence across broadcast, digital and on-ground activations of all ICC global tournaments, including the 2019 World Cup, the T20I World Cup, the World Test Championship, the U19 World Cup and the Women’s World Cup.

FTX

FTX is a Bahamian cryptocurrency exchange incorporated in Antigua and Barbuda and headquartered in the Bahamas. FTX has been active in the sports sponsorship space this year, having agreed on significant deals with the likes of the Mercedes Formula One team and Major League Baseball (MLB) as well as naming rights to the National Basketball Association’s (NBA) Miami Heat’s home arena.

In October 2021, FTX and the ICC agreed to a multi-year deal. As per this deal, FTX sponsors all of the global cricket governing body’s events up to the 2023 men’s Cricket World Cup in India. The contract includes the ICC Cricket World Cups and Twenty20 World Cups for both the men’s and the women’s teams, plus the men’s U19 Cricket World Cup as well as the men’s Cricket World Cup qualifiers.

FTX will also be the Official Crypto Partner of the ICC T20 World Cup 2022, Australia. 

Nium

Nium is a fintech company with a global platform for modern money movement. Its payment and card issuing solutions serve businesses. The company was founded in 2015 and is based in Mumbai, India. 

The ICC announced in October 2021 that it had inked an agreement with the fintech company, making it its official fintech infrastructure partner.

As an official partner of the ICC, Nium promotes its association across broadcast and digital platforms and execute unique fan and client activations at ICC events. This partnership also enables Nium to engage the global cricket-loving business fanbase with innovative campaigns that highlight the power of fintech in helping make the global money movement faster, safer and easier. 

Jacob’s Creek

Orlando Wines is an Australian company founded in 1847. It is well-known for its Jacob’s Creek wine, which was first released in 1976.

Jacob’s Creek announced in June 2021 that it had partnered with the ICC, becoming its official wine partner. The three-year-long strategic partnership began with the inaugural World Test Championship Final 2021.

As the Official Wine Partner of the men’s T20I World Cup final later this year, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadia bars, stadiums and digital broadcast advertising.

Dream11

Dream11 is an Indian fantasy sports platform founded in 2008 that allows users to play fantasy cricket, hockey, football, kabaddi, handball and basketball.

In November 2018, Dream11 announced its exclusive worldwide partnership with the ICC, becoming its Official Fantasy Game Partner until 2023.

With Dream11, cricket fans have the opportunity to select their fantasy teams once the official team squads are announced for all official ICC matches. In addition to this, Dream11 is also integrated across all branding and marketing collateral for ICC events.

EatFit

The 2022 men’s T20I World Cup, which will be held in Australia in October and November later this year, will have EatFit as a sponsor according to a deal inked with the company by the ICC.

In accordance with the deal, EatFit will create a unique menu for the T20I World Cup that will be accessible to users on its web platform.

FanCraze

In January 2022, the ICC and FanCraze unveiled Crictos, the official and exclusive digital collectables range that captures some of the greatest and most memorable moments of international cricket, allowing fans to collect and trade their own slice of cricket history with Crictos which leverages cutting-edge blockchain technology to enable fans to own the best plays from ICC events.

The digital art brand is also partnering with the ICC for the men’s T20I World Cup 2022 to create more iconic art from the competition. 

SOCIAL MEDIA PARTNER

Cricket for Good

The ICC launched Cricket For Good as its international community outreach initiative with the goal of using cricket’s immense influence and power to improve the lives of children and families all over the world.

In October 2015, Cricket For Good and UNICEF announced a five-year Corporate Social Responsibility (CSR) partnership. Through this partnership, the ICC uses its platform to advocate for children in India and other nations where cricket is a well-liked sport.

During ICC events, Cricket For Good collaborates with an established community organisation in the area, with the ICC Commercial Partners supporting the projects that improve the lives of children.

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

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