Aditya ChaudhuriL’Oreal Group’s luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador.
The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland and also the first sportsperson to become a Lancôme ambassador.
Not only will ?wi?tek be the face of the brand, she will also headline the “Write Your Future” global social project of Lancôme, whose goal is to combat inequalities through education and is implemented in over 25 countries in cooperation with local NGOs.
The Polish tennis star will promote the message of “be the author of your future”.
Speaking about the deal, ?wi?tek commented:
“As a teenager, I got the smell of Idôle from Lancôme as a gift and since then I have had a great fondness for this brand. For a long time I wanted to work with a beauty brand to have more opportunities to celebrate my femininity, play with my style, put on something other than sports clothes. Being among the Lancôme ambassadors next to women like Zendaya or Julia Roberts sounds like the dream come true of this teenager I was recently. But I am also happy that I am the first representative of the world of sport in this group and that together with Lancôme we will develop a CSR program supporting women in the labour market, because it shows that we have common goals and values.“
Valéry Gaucherand, President of L’Oréal Polska and the Baltic States, said:
“I am very happy that we can cooperate with Iga, who not only shares the values of Lancôme, but also represents the voice of the young generation. Thanks to this cooperation, we want to inspire and support women to accept their individuality, believe in their abilities and make their dreams come true. As a tennis fan, I am additionally excited about the cooperation between Lancôme and Iga ?wi?tek, because it connects the world of beauty and sport in a unique and inspiring way. Together, we will celebrate diversity, redefine femininity and create a future in which every woman can write her own story.“
Irena Sveide, General Director of the L’Oréal Luxe division in Poland, added:
“We are proud to welcome Iga to the Lancôme family as the first brand ambassador in Poland. Iga embodies strength, perseverance and the pursuit of excellence, making it ideally suited to the number one brand for women on the selective cosmetics market in Poland. Iga’s attitude and her outstanding achievements, as well as the inspirational role of the young leader deeply resonate with the philosophy of the Lancôme brand, which celebrates women’s achievements and beauty in all dimensions. I really believe that this cooperation is a milestone because it combines two icons of excellence – in the tennis and beauty category.“
