Tennis News

IMG extends Wimbledon partnership

The All England Lawn Tennis Club (AELTC) has renewed its media rights and commercial representation partnership on a long-term deal with IMG. The partnership covers The Championships, Wimbledon.

The partnership will see IMG continue to work towards helping the Wimbledon maximise engagement, reach and revenues. The partnership has already seen Wimbledon renew its partnership with ESPN and rope in Barclays as the Grand Slam’s Official Banking Partner.

Rupert Hampel, EVP of Media at IMG, commented:

We are delighted to be extending our valued, long-standing relationship with the AELTC. Wimbledon continues to be one of the most eagerly anticipated highlights on the global sporting calendar, loved by audiences of all ages around the world.

Together, we have achieved a tremendous amount and we are excited to leverage our ever-expanding capabilities, expertise and networks across IMG and Endeavor to continue building on this success.

Usama Al-Qassab, Marketing & Commercial Director at the AELTC, said:

The long-established partnership between the AELTC and IMG began more than 50 years ago and continues to go from strength to strength. In IMG and the Endeavor group, we have found partners who understand our organisation’s ambition to showcase Wimbledon on a global scale through our media rights and secure quality, long-term commercial opportunities.

We are delighted to announce today’s extension and look forward to continuing what is one of the longest and fruitful commercial partnerships in sport in the years to come.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

4 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

21 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

23 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago