Following are the companies and organisations that serve as sponsors and brand partners to the NBA team Indiana Pacers and enjoy a strong branding presence across their physical and digital assets.
Also Read – NBA Sponsors 2023-24
Before the 2021/22 NBA season, the arena of the Indiana Pacers was officially renamed from the Bankers Life Fieldhouse to the Gainbridge Fieldhouse. Gainbridge was announced as the new naming partner of the Indiana Pacers in September 2021.
Gainbridge is a Group 1001 company. It is a self-managed digital platform that provides access to trusted financial products.
The partnership allows Gainbridge, an Indianapolis-headquartered company, to continue expanding its brand. It also brings together two organisations aligned on making intentional investments to improve the lives of children and families and strengthen the city and state they call home.
In April 2021, the Indiana Pacers announced Yuengling as their official craft beer partner in a deal that provided both organisations with creative branding opportunities. Yuengling aims to become the most exciting fan destination on the main concourse.
In August 2020, the Pacers announced a partnership with PointsBet, a premier global sportsbook operator, as their official sports gaming partner as part of a multi-year deal.
As part of the agreement, PointsBet is visible in the ‘Apron’ area, which is between the baseline and the team bench. In addition, the logo is prominently visible on phone charging stations and along with the scorer’s table. PointsBet also has a presence on some Pacers digital platforms.
A worldwide leader in rental laundry services for linen, workwear uniforms and facility services, Alsco Uniforms is an Official Partner of the Indiana Pacers and features prominently across the team’s digital assets.
The Indiana Pacers and Care Source announced a multi-year agreement in June 2021 that sees the parties come together to improve student success by creating the right environment.
As part of the deal, the brand also became the title partner of the CareSource Courtside Club and currently enjoys visibility throughout the Pacers’ arena and other digital assets.
OrthoIndy, a long-term partner of the Indiana Pacers, serves as the basketball team’s official orthopaedic provider and helps treat players who suffer from injuries throughout the NBA season.
Further, the brand gains visibility by appearing on the injury reports creatives on the Pacers’ digital platforms.
American personal finance company that was established in 2009, Nerdwallet currently serves as an official sponsor of the Indiana Pacers and prominently features in the “Smart Style” segment, which is published on the team’s digital platforms.
The Indiana Pacers and Upland Brewing, both institutions based in Indiana, announced a new partnership in January 2023 and will attempt to bring together their sets of fans via this agreement.
Kroger, an American retail company and grocery chain, is the exclusive supermarket sponsor of the Indiana Pacers. The parties have enjoyed a multi-year partnership that sees the company featuring across the basketball team’s digital assets.
Peyton Manning Children’s Hospital
Peyton Manning Children’s Hospital and the Indiana Pacers have enjoyed a longstanding relationship that has seen the parties collaborate on several occasions. In 2019, the Pacers joined a Halloween party that was hosted at the hospital.
Athletic Brewing Co
Craft brewery that produces non-alcoholic beer and hop-infused sparkling water with less than 0.5% ABV and other vegan options, Athletic Brewing Co is an Official Partner of the Indiana Pacers. The logo of the brand appears in the NBA 2023/24 season creatives for the end of the third quarter scores across the team’s digital platforms.
A donut-making company that was established in 1961, Jack’s Donuts has partnered with the Indiana Pacers for several years. The two continue to work together on promotional campaigns for the Pacers’ fans that are visible on the team’s social media assets.
The official state lottery of Indiana, Hoosier Lottery, has come together with the Indiana Pacers for the 2023/24 NBA season, presenting fans with the chance to win $250,000 and other prizes through the Pacers Courtside VIP Giveaway.
Forum Credit Union
Financial Services company Forum Credit Union, has partnered with the Indiana Pacers for the ongoing 2023/24 NBA season. The partnership sees the finance company present the “Question of the Day” segment, which prominently features across the team’s social media handles.
Indiana Pacers and Key Bank announced an initial five-year partnership in 2017 and will continue to work together during the 2023/24 NBA season. The partnership saw the company serve as the Pacers’ Official Banking Partner while also being named as the Banking Home of the Indiana Pacers.
The bank has gained visibility through permanent signage in the fieldhouse, in-game digital signage, the famous “Deal or No Deal” time-out contest, and other promotional and advertisement campaigns. Further, the bank also prominently features across the digital assets of the Pacers.
Socios.com, the leading blockchain provider for the sports and entertainment industry, signed a partnership with the Indiana Pacers as their Official Partner in October 2021.
Socios.com gains visibility with branding below the home and away bench chairs regarding this agreement. It also acts as the presenting sponsor in the post-match photo galleries. Socios.com also holds monthly fan polls across all of the Pacers’ social media channels.
In November 2020, GameOn announced the Indiana Pacers as its NBA partner as the team aimed to create new fan experiences through Facebook Messenger. This content campaign allows the Pacers’ social media team to keep their fans apprised of all team news, highlights, and game updates. This service allows the fans to chat in real time with their brand and get insights from the players.