Rahul NareshThis article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Indiana Pacers during the 2023/24 season.
Also read: NBA Sponsors 2023/24
Gainbridge
Gainbridge is a Group 1001 company. It is a self-managed digital platform that provides access to trusted financial products.
Gainbridge was announced as the new naming partner of the Indiana Pacers in September 2021. Ahead of the 2021/22 NBA season, the Pacers home arena was officially renamed from “Bankers Life Fieldhouse” to “Gainbridge Fieldhouse”.
The partnership allows the Indianapolis-headquartered company to continue expanding its brand. It also brings together two organisations aligned on making intentional investments to improve the lives of children and families and strengthen the city and state they call home.
Yuengling
In April 2021, the Pacers announced Yuengling as their official craft beer partner in a deal that provided the two organisations with creative branding opportunities.
With this partnership, Yuengling aims to become the most exciting fan destination on the main concourse.
PointsBet
In August 2020, the Pacers announced a partnership agreement with PointsBet, a global sportsbook operator, as their official sports gaming partner on a multi-year deal.
As per the agreement, PointsBet is visible in the “Apron” area of Gainbridge Fieldhouse, situated between the baseline and the team bench. The company logo is also prominently visible on phone charging stations and the scorer’s table. PointsBet also has a presence across several digital Pacers platforms.
Alsco Uniforms
A worldwide leader in rental laundry services for linen, workwear uniforms, and facility services, Alsco Uniforms is also an Official Partner of the Indiana Pacers and features prominently across their digital assets.
CareSource
The Pacers and CareSource announced a multi-year partnership agreement in June 2021.
The partnership focuses on the two parties working together to improve student success by creating the right environment. CareSource also serves as the title partner to the (CareSource) Courtside Club and enjoys visibility throughout the Pacers’ arena and other digital assets.
OrthoIndy
OrthoIndy, a long-term partner of the Pacers, serves as their official orthopaedic provider and helps treat players who suffer from injuries throughout the NBA season.
Furthermore, the brand gains visibility by appearing on the injury report creatives on the Pacers’ digital platforms.
NerdWallet
An American personal finance company that was established in 2009, Nerdwallet currently serves as an official sponsor to the Indiana Pacers and prominently features in their “Smart Style” segment, which is published on the team’s digital platforms.
Upland Brewing
The Pacers and Upland Brewing, both Indiana-based institutions, announced a partnership agreement in January 2023, attempting to bring together their respective sets of fans via this arrangement.
Kroger
Kroger, an American retail company and grocery chain, is the exclusive supermarket sponsor of the Pacers. The two parties have in place a multi-year partnership agreement that sees Kroger feature across the Pacers’ digital assets.
Peyton Manning Children’s Hospital
Peyton Manning Children’s Hospital and the Indiana Pacers have enjoyed a longstanding relationship that has seen the parties collaborate on several occasions. In 2019, case in point, the Pacers joined a Halloween party that was hosted at the hospital.
Athletic Brewing Co
A craft brewery that produces non-alcoholic beer and hop-infused sparkling water with less than 0.5% ABV and other vegan offerings, Athletic Brewing Co is also an Official Partner of the Pacers.
As per the deal, the company logo features in the 2023/24 NBA season creatives of the Pacers at the end of the third-quarter scores across their digital platforms.
Jack’s Donuts
A doughnut company that was established in 1961, Jack’s Donuts has partnered with the Indiana Pacers for several years. The two continue to work together on promotional campaigns for the Pacers fans.
Hoosier Lottery
The official state lottery of Indiana, Hoosier Lottery has come together with the Indiana Pacers for the 2023/24 NBA season to present their fans with the chance to win US$250,000 and other prizes through the Pacers Courtside VIP Giveaway.
FORUM Credit Union
Financial services company FORUM Credit Union has partnered with the Indiana Pacers for the ongoing 2023/24 NBA season.
The partnership sees the Fishers, Indiana-based finance company present the “Question of the Day” segment, which prominently features across the Pacers’ social media handles.
KeyBank
Indiana Pacers and KeyBank announced an initial five-year partnership agreement in 2017, which has since been renewed.
The partnership sees the Cleveland, Ohio-based regional bank serve as the Pacers’ Official Banking Partner. The bank gains visibility across Gainbridge Fieldhouse assets as well as in-game digital signage, the famous “Deal or No Deal” time-out contest, and other promotional and advertisement campaigns. It also prominently features across the digital assets of the Pacers.
Socios.com
Socios.com, a blockchain provider for the sports and entertainment industry, became an Official Partner of the Indiana Pacers in October 2021.
As per the deal, Socios.com gains visibility via branding below the home and away bench chairs at Gainbridge Fieldhouse. It also acts as the presenting sponsor in the post-match photo galleries and holds monthly fan polls across the Pacers’ social media channels.
GameOn
In November 2020, GameOn announced the Indiana Pacers as its NBA partner, with the team aiming to create new fan experiences through Facebook Messenger.
This content campaign allows the Pacers’ social media team to keep their fans apprised of all team news, highlights, and game updates. This service also allows the fans to chat with the brand in real time and get player insights.
