Instamart partners with Panini ahead of World Cup 2026

Instamart has announced a new partnership with publishing housePanini to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India with the collection currently being available on Instamart. The collection contains more than 300 football players from clubs and national teams and includes  Starter Packs, Classic Tins, and Multi-sets, along with limited-edition subsets such as ‘Golden Ballers’ and ‘Invincible’ cards. The partnership has been announced ahead of the FIFA World Cup 2026 which will kick off in the summer of 2026 across the United States of America, Mexico and Canada. The collection is currently available in Mumbai, Delhi-NCR, Bengaluru, Pune and Kolkata with plans to expand to other cities later.

Arjun Choudhary, VP Growth, Instamart, commented,

“At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn’t be better timed. We aim to make the thrill of collecting instantly accessible, whether it’s a late-night pack opening or a last-minute gift.”

Ivam Faria, managing director, Panini Group, said,

“India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly.”

Jiggy George, founder & CEO of Dream Theatre, added,

“At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country.”