Swiggy Instamart partners with Panini ahead of FIFA World Cup 2026

Swiggy Instamart has announced a partnership with Italian publishing company Panini to launch the “FIFA 365 Adrenalyn XL 2026” trading card collection in India.

The collection, exclusively available on Instamart, features more than 300 football players from clubs and national teams and includes Starter Packs, Classic Tins, and Multi-sets as well as limited-edition Golden Ballers and Invincible cards.

The partnership has been announced ahead of the 2026 FIFA World Cup, set to be held this summer across the US, Mexico, and Canada. The Panini collection is currently available in Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with plans to expand to other cities later.

Arjun Choudhary, VP Growth, Swiggy Instamart, commented:

“At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn’t be better timed. We aim to make the thrill of collecting instantly accessible, whether it’s a late-night pack opening or a last-minute gift.”

Ivam Faria, Managing Director, Panini Group, said:

“India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly.”

Jiggy George, Founder and CEO of Dream Theatre, added:

“At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country.”