Aditya ChaudhuriMajor League Soccer (MLS) team Inter Miami CF and their star Lionel Messi have announced a new multi-year partnership with American retail company Lowe’s.
Messi will serve as the first footballer to join the Lowe’s Home Team, which is predominantly filled with NBA and NFL athletes. Lowe’s will serve as the Official Improvement Partner of Inter Miami CF and host various fan engagement activities to bring them closer to the club and Messi. Lowe’s is also teaming up with the CONMEBOL Copa América 2024 USA.
Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing, commented,
“Lionel Messi is the GOAT of the assist. Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
Lionel Messi, said,
“Fútbol, much like home improvement, is all about teamwork and the assistance between people. I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Xavier Asensi, Chief Business Officer, Inter Miami CF, said,
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami. Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organisation that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships, added,
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers. These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
