This article contains information regarding the organisations enjoying a strong branding presence across the Italy men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Italian Football Federation.
Name of the Football Association: Italian Football Federation (Italian: Federazione Italiana Giuoco Calcio; FIGC)
Also read: UEFA Euro 2024 Sponsors
The FIGC announced in March 2022 that German sportswear and sports equipment giant Adidas would take over from Puma as the official Technical Sponsor of all its national teams as part of a long-term partnership agreement that officially came into effect in January 2023.
TIM, or Telecom Italia, is a long-time partner of the FIGC as well as the current principal sponsor of the Serie A, the Italian top-flight.
TIM last extended its role as a Top Sponsor of the FIGC in April 2023.
The deal covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
TIM acts as a title sponsor of not only the men’s Serie A but also of the Serie A Femminile and all FIGC-affiliated men’s, women’s, and futsal championships between the U13 and U18 categories.
The Rome-based Italian mobility solutions provider was announced as a Top Sponsor of the FIGC in March 2023.
The deal, kicking off in March 2023 and set to run until the end of 2026, covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
The deal entails Telepass launching “limited editions of on-board equipment dedicated to the Azzurre [Italy women’s national football team] and Azzurri [Italy men’s national football team]” for its customer base. It also entails development of “services dedicated to sportsmen and women and promote high-tech solutions to encourage increasingly sustainable and inclusive mobility, with particular reference to the younger generation”.
The Rome-headquartered oil and gas company has served as a Top Partner to the FIGC since 2016.
Apart from branding rights, the deal sees Eni and the FIGC work together on multiple corporate social responsibility initiatives.
The Rome-headquartered Italian postal service has served as a Top Partner to the FIGC since October 2017.
Roman mineral water brand Acqua Lete has served as a Premium Partner to the FIGC since June 2015.
The two parties last announced an extension of their partnership in June 2023.
The current deal, set to run until the end of 2026, focuses on “the themes of inclusivity and the celebration of the passion shared by the players of the Italian National Football Team and the millions of Azzurri fans”.
The Pioltello, Milan-based Italian retail chain was announced as a Premium Partner of the FIGC in March 2023.
The deal covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
The Italian arm of the British food delivery service has been a Premium Partner of the FIGC since October 2019.
The Italian management software and digital solutions company has served as a Premium Partner to the FIGC since November 2019.
Apart from branding rights, the deal sees the two parties work on multiple fan engagement ventures.
The FIGC signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in November 2021 to launch its own Fan Token. The deal covers all the national teams affiliated with the FIGC.
Via Socios.com, the FIGC offers fans of the Italian national football teams a chance to obtain Fan Tokens ($ITA) that allow them to participate in several activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality in-game.
It has also been announced in the past that all the resources generated from the FIGC-Socios.com partnership would go towards development projects “focusing in particular on basic sports facilities, with the aim of improving training facilities throughout the country”, along with funds “allocated to improve training facilities, coaching and player resources in order to promote the long term development and continued success of the national team”.
Socios.com is also a sponsor of the Italian Women’s Cup (Coppa Italia Femminile).
Italian high-speed train Frecciarossa serves as the official train to the Italy national teams affiliated with the FIGC.
Apart from branding rights, the deal sees Frecciarossa provide transport to the teams for their international outings whenever and wherever possible.
Previously an Official Partner of the FIGC, Frecciarossa is currently listed on the FIGC website as one of its Premium Partners.
The Pirelli-owned, Milan-based Italian tyre manufacturer was announced as the Official Tyre Partner of the FIGC-affiliated national teams of Italy in November 2023.
The three-year deal, having kicked off in 2024, is currently set to run until the end of 2026.
The Italian division of the Wolfsburg-based German automotive company was announced as a Premium Partner of the FIGC as well as the Automotive Partner of the Italy national football teams in March 2023.
The two-year deal, set to run until the end of 2024, covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
Apart from branding rights, the deal also allows Volkswagen to showcase its fully-electric vehicles. It also entails “initiatives designed to engage the public and its customers, inviting them to follow the national team, to participate in the events and to live their passion for football to the full.”
The FIGC signed a four-year deal with Milanese luxury fashion brand Emporio Armani as its official Luxury & Fashion Outfitter in March 2019.
Apart from branding rights, the deal sees Armani provide bespoke formalwear suits to the Italy men’s, women’s, and their respective U21 national football sides.
The Mondelez-owned pretzels chips brand became an Official Partner of the FIGC in July 2020.
Apart from branding rights, the deal sees Fonzies’ products made available during the FIGC-affiliated national teams’ matches.
The two parties renewed their partnership in May 2023, with the new deal set to run until the end of 2026.
The Admiral Group-owned motorbike and car insurance company joined the FIGC sponsorship portfolio on a three-year deal as its official bike and car insurance brand in October 2020.
The two parties signed a two-year extension agreement in March 2023.
The London-based global professional services provider and consultancy firm was announced as an Official Partner of the FIGC in March 2021.
Apart from branding rights, the deal entails EY helping the FIGC digitise its organisational operations and management, while also working with it to enhance its engagement with the Azzurri and Azzurre fanbases.
The Rome-based Italian flag carrier was announced as an Official Partner of the FIGC in September 2022.
Apart from branding rights, the deal, set to run until the end of 2024, also entails ITA Airways providing air travel support to the Italian federation, flying people to and from official FIGC events.
Known for its construction material and tools, with hardware offerings covering everything from automotives to storage systems, the Italian division of Künzelsau, Germany-based Würth was announced as an Official Partner of the FIGC in November 2022.
The deal covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
Huizhou, Guangdong-based Chinese electronics brand TCL was announced as an Official Partner of the FIGC in March 2023 in a deal set to run until the end of 2026.
The deal covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
The Italian dairy products manufacturer was announced as an Official Partner of the FIGC in March 2023 on a four-year deal.
The deal covers not only Italy’s men’s and women’s national football teams (both the senior and youth setups), but also the national futsal, beach football, and esports teams affiliated with the FIGC.
The Cingoli-based Italian meat products manufacturer was announced as an Official Partner and the primary meat supplier of the FIGC in April 2023 on a four-year deal.
Apart from branding rights, the deal sees Fileni products made available to the Italian national football teams’ players.
Procter & Gamble’s personal care brand Gillette signed a partnership with the FIGC initially exclusive to the Italy women’s national football team in May 2023.
The partnership focused primarily on the “Passion for football does not make distinctions” project, which aimed at “generating a positive cultural impact in the perception of women’s football and concretely supporting the base of the Italian movement” via a series of social media initiatives and fan engagement activities. The project featured Azzurre players (Lisa Boattin, Barbara Bonansea, Valentina Giacinti, Laura Giuliani, Manuela Giugliano and Elena Linari) as well as Gillette ambassadors Christian Vieri (former Italy international) and Alessandro Cattelan (Italian radio and TV presenter).
Gillette signed a new deal with the FIGC in May 2024, this time focusing on the Italy men’s national football team’s UEFA Euro 2024 campaign.
As per the new deal, the “Gillette Labs” razor brand acts as the official razor of team. Its products are thusly to be provided to the Azzurri players during training sessions as well as throughout the 2024 Euros.
The AB InBev-owned Italian brewery signed a multi-year partnership with the FIGC in January 2024 to become an Official Partner of the Italy national teams.
The deal covers both the men’s and women’s national teams of Italy of not just association football but also futsal and beach football.
The two parties worked together in the 90s as well.
The Milan-based Italian division of the American multinational real estate services provider was announced as an Official Partner of the Italy men’s and women’s national football teams in May 2024 on a multi-year deal.
The Bologna-headquartered ticketing and event management company has served as the official ticket partner to the FIGC since August 2019.
Apart from branding rights, the deal sees Vivaticket offer its services for the FIGC-affiliated men’s, women’s, and their respective U21 national teams’ matches.
Modena-based Italian publishing company Panini, known for producing football collectibles, has been a longtime partner of the FIGC.
The two parties last announced an extension of their partnership in March 2021, with Panini continuing on as the “Stickers and Cards Partner of the Italian National Football Teams” until 2030.
The Cologno Monzese-based music radio station serves as an official Media Partner to the FIGC.
In October 2015, the FIGC signed a strategic partnership with Gruppo Amodei, an Italian investment company, which made two of its Italian-language sports newspapers, Rome-based Corriere dello Sport and Turin-based Tuttosport, official Media Partners of the FIGC.
This Milan-based Italian tabloid newspaper, owned by RCS MediaGroup, has had a Media Partnership agreement in place with the FIGC for the Italy national football teams since June 2019.
Italian pharmaceutical company Sixtus Italia also serves as a Technical Supplier to the FIGC.
Apart from branding rights, the deal sees the company supply its products to the FIGC-affiliated national teams.
The Milan-based HR consulting and services firm has had a deal in place with the FIGC since February 2024, which sees it serve as a Technical Supplier to the Italy national football teams.
Cesena-based Italian fitness equipment manufacturer and supplier Technogym is also a Technical Supplier of the FIGC.
Apart from branding rights, the deal sees Technogym supply its range of products to the FIGC training centres.
The Italian division of Würth’s workwear brand MODYF was announced as a Technical Supplier of the FIGC in June 2023.
The partnership, covering both the men’s and women’s national football teams of Italy, kicked off with the “Stoffa da Campioni” (“the Stuff of Champions”) campaign, which was aimed at celebrating the behind-the-scene personnel—in particular, physios, green keepers, kitmen— that contribute towards the success of the Azzurri and the Azzurre.
In June 2023, the San Raffaele University of Rome launched “Football University”, an academic project launched in collaboration with the FIGC, the Italian Footballers’ Association, and the Italian Football Coaches’ Association.
The project entails a three-year “Science of Football Administration” course that prepares students “as managerial figures for the main roles related to football governance, within clubs and footballing institutions.”
Because of this agreement, “Football University” finds itself a spot on the official FIGC website as one of its Technical Suppliers.
The Rome-based Italian large-scale turnkey renovation services provider was on-boarded by the FIGC as a Premium Partner in November 2022 on a four-year deal.
Covering both the women’s and men’s national football teams of Italy, apart from branding rights, the deal also tasked Facile Ristrutturare with renovation of the FIGC headquarters in Rome as well as the FIGC technical centre in Coverciano, Florence.
At the time of writing, Facile Ristrutturare is listed on the official FIGC website as one of its Technical Suppliers.
The Paratico, Lombardy-based Italian startup, focusing on data- and AI-driven football tech solutions, was announced as a Technical Supplier of the FIGC in February 2024.
Apart from branding rights, the deal entails Kama.Sport providing its services to the FIGC and working with its coaches and players to come up with bespoke solutions using its tech.
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