International Tennis Federation (ITF) extends Stake partnership

The International Tennis Federation (ITF) has signed a multi-year partnership extension agreement with online casino and sports betting platform Stake, which will thus remain the Official Global Betting Partner of the Davis Cup until 2026.

Stake will continue to have prominent branding presence at the Davis Cup and related events, including court-side and social media branding rights. Additionally, the two parties will continue working on various fan engagement activities.

The ITF and Stake first partnered in 2024.

Speaking about the Stake renewal, David Haggerty, ITF President, commented:

“We are pleased to continue our relationship with Stake after a successful year in 2024. We thank Stake for their support for our competition and look forward to working with them at Davis Cup ties and events throughout the next two seasons.“

Akhil Sarin, Chief Marketing Officer at Stake, said:

“This partnership renewal isn’t just about extending an agreement; it’s a testament to our shared vision and successful collaboration we built together. Stake’s continued support of the Davis Cup demonstrates its commitment to delivering an excellent tennis experience and building an engaged tennis community. We’re excited to see what we can accomplish together in this next chapter.“

Elsewhere in tennis: IMG extends Tennis Australia deal