ITF extends Stake deal

Multi-year extension announced

The International Tennis Federation (ITF) has signed a new multi-year partnership extension with online casino and sports betting platform, Stake, who will continue on as the Official Global Betting Partner of the Davis Cup until 2026. Stake will continue to have prominent branding presence at the Davis Cup and related events, including courtside branding and also on the Davis Cup’s social media channels. Both will also continue to work on various fan engagement activities as well. The ITF and Stake had first partnered in 2024.

David Haggerty, ITF President, commented,

“We are pleased to continue our relationship with Stake after a successful year in 2024. We thank Stake for their support for our competition and look forward to working with them at Davis Cup ties and events throughout the next two seasons.”

Akhil Sarin, Chief Marketing Officer at Stake, said,

“This partnership renewal isn’t just about extending an agreement; it’s a testament to our shared vision and successful collaboration we built together. Stake’s continued support of the Davis Cup demonstrates its commitment to delivering an excellent tennis experience and building an engaged tennis community. We’re excited to see what we can accomplish together in this next chapter.”