Aditya ChaudhuriHARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN’s brand JBL serve as the DC men’s team’s headgear sponsor and the exclusive audio sponsor for the 2023 Indian Premier League (IPL) season.
The partnership will have the JBL logo present on the DC helmets throughout the upcoming IPL season. JBL has also launched the “Roar ka Shor” campaign as part of the agreement along with multiple fan-engagement experiences.
JBL previously partnered with the Capitals during the 2019 IPL season.
Also read: Delhi Capitals (DC) Sponsors 2023
Vikram Kher, Vice President, Lifestyle, HARMAN India, commented:
“T20 League is undoubtedly the biggest sporting event in our country and JBL is excited to rekindle the association with Delhi Capitals, to multifold the energy and excitement in the arena. At JBL, we’re all about pushing boundaries and taking entertainment to the next level, and our collaboration with Delhi Capitals and T20 League is a testament to that commitment. Our brand ideals match with Team DC’s prowess and this season JBL aims to create a sensory experience that will stay with the fans long after the final whistle has been blown.“
Dhiraj Malhotra, CEO, Delhi Capitals, commented:
“We are thrilled to have JBL back as our official audio partner and headgear sponsor for the T20 League 2023. JBL is a brand that resonates with the energy and passion of Delhi Capitals, and we are confident that their cutting-edge audio products will enhance our match-day experience for players and fans alike.“
