Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across the Delhi Capitals’ (DC) physical and digital assets as the sponsors and partners of their men’s team for the 2023 Indian Premier League (IPL) season.
Also read: Indian Premier League 2023 Sponsors List
PRINCIPAL SPONSORS
JSW
The Mumbai-headquartered conglomerate serves as a Principal Sponsor to the DC since IPL 2020. In March 2021, the two parties announced an extension to their deal that is set to see JSW hold the principal front-of-shirt branding rights on the DC matchday shirt until IPL 2023.
DP World (Dubai Ports World)
The Dubai-based logistics company signed a long-term deal with the Delhi Capitals to become their Global Logistics Partner in March 2023. The deal sees DP World provide the franchise with logistics support. This multi-year association will also see DP World’s logo feature on the Capitals jersey and training gears.
Greenpanel
Greenpanel Industries, one of India’s largest wood panel manufacturers, announced its association with the Delhi Capitals—becoming their Principal Partner—ahead of the 2023 IPL season.
As per the deal, Greenpanel’s logo will appear on the Capitals matchday jersey throughout IPL 2023.
Also Read – Breaking down the IPL sponsorship jamboree in numbers
ASSOCIATE SPONSORS
Wrogn Active
The sportswear division of Virat Kohli’s fashion brand Wrogn has been serving as the official kit supplier to the Capitals since the 2021 IPL season.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the DC, Jio’s logo can be seen on the sleeves of the team’s matchday shirt.
Royal Stag
The Delhi Capitals on-boarded Indian whiskey brand Seagram’s Royal Stag as an official sponsor ahead of the 2022 IPL season. With this association, Royal Stag aims to bolster its engagement with cricket fans across the country.
JBL
The partnership entails HARMAN’s brand JBL serving as the team’s Headgear and Exclusive Audio sponsor. The JBL logo is also to be present on all DC batting helmets throughout the campaign.
JBL partnered with the Delhi Capitals during IPL 2019 as well.
Zed Black
Zed Black, the flagship incense sticks brand of FMCG company Mysore Deep Perfumery House (MDPH), announced its partnership with the Capitals ahead of IPL 2023. This agreement sees Zed Black serve the DC as their Official Prayer Partner.
Mahindra
Mahindra is an Indian multinational automotive manufacturing corporation headquartered in Ludhiana. It partnered with the DC as their Official SUV Partner, alongside the likes of the Royal Challengers Bangalore, the Mumbai Indians and the Rajasthan Royals.
GMR
GMR, one of the co-owners of the Delhi Capitals, tied up a sponsorship agreement covering the franchise’s men’s team for IPL 2023. As per the agreement, GMR joined the DC men’s team sponsorship portfolio as one of their Associate Sponsors.
Galaxy Basmati Rice
Galaxy Basmati Rice is an Indian rice brand from the house of Goel International Private Limited (GIPL). The company boasts of producing high-quality rich basmati rice that is grown near the Himalayan foothills.
The DC roped in Galaxy Basmati Rice as an Associate Sponsor for their women’s team for the inaugural edition of the Women’s Premier League. The two parties then decided to extend that association to also cover the DC men’s team for IPL 2023.
OFFICIAL PARTNERS
FanCraze
FanCraze is a blockchain-based decentralised marketplace for officially licensed cricket NFTs. The Delhi Capitals became the first franchise to create ownable assets via NFTs when it partnered with FanCraze in May 2022, with the collaboration also entailing a virtual academy, digital land and multiple play-to-earn experiences, while also building other Web 3.0 experiences.
Bira 91
The Indian craft beer brand was announced as the Official Cheer Partner of the DC in March 2022 on a five-year deal. Apart from branding rights, the partnership also entails the two parties collaborating over fan-engagement initiatives.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants.
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad and the Gujarat Titans—for the 2022 season.
FanCode Shop
The Mumbai-based fan apparel company has an Official Fan Merchandise Partnership in place with the Delhi Capitals.
Fever 104 FM
The HT Media-owned FM radio network also serves as an Official Partner to the DC. It has helped the IPL team launch DCT Radio to increase fan engagement by introducing several initiatives.
JioCinema
The DC announced a partnership with Viacom18’s OTT streaming service JioCinema ahead of IPL 2023. JioCinema joined the Capitals as one of their men’s team’s Official Partners for the ongoing IPL season, for which it is also the exclusive digital broadcast partner.
FanCraze
FanCraze is a blockchain-based decentralised marketplace for officially-licensed cricket NFTs. For IPL 2023, the DC roped in FanCraze as an Official Partner of their men’s team.
As per the agreement, the DC collaborate with FanCraze to create ownable assets via NFTs, a virtual academy, digital land and multiple play-to-earn experiences for their fanbase.
EUME
EUME was roped in as a merchandise partner of their men’s team by the DC ahead of IPL 2023. EUME focuses on designing multi-purpose everyday accessories and produces DC-themed gear as per its agreement with the Capitals.
Bisleri
Bisleri International Private Limited, a packaged drinking water company, announced its tie-up with the Delhi Capitals in March 2023, joining them as the Official Hydration Partner of their men’s team. As per the terms of the agreement, the two parties have signed a deal for a tenure of three years, starting from IPL 2023.
Medulance
The DC roped in Medulance Healthcare as their men’s team’s Official Medical Partner for IPL 2023. The partnership entails Medulance providing medical care and emergency response at all the seven home matches played by the DC at the Arun Jaitley Stadium in New Delhi. Medulance is also to station Advanced Life Support (ALS) ambulances along with doctors, paramedics and nurses at the venue to effectively deal with any kind of injuries and other health emergencies during the matches.
Big Ant Studios
Big Ant Studios Pvt Ltd is an Australian video game developer based in Melbourne. Ahead of IPL 2023, the Australian company signed up partnership deals with the Delhi Capitals and the SunRisers Hyderabad. Big Ant Studios is serving the DC men’s team as an Official Partner for IPL 2023.
Punjabi Fever
Punjabi Fever 107.2 FM is Delhi’s first Punjabi-only radio station. In April 2023, Punjabi Fever and the Delhi Capitals signed a partnership agreement, with the former becoming an official partner of the DC men’s team.
HRX
HRX is India’s first celebrity brand as well as India’s first homegrown brand focused on sports and active lifestyle space. Launched in 2013, HRX was born out of its owner’s (Hrithik Roshan) vision to inspire others towards an active and healthier lifestyle.
HRX signed up with the Delhi Capitals as one of their men’s team’s Official Partners for the 2023 IPL season.
Karan & Moin
Karan & Moin is a New Delhi-based luxury men’s clothing brand that designs a wide range of suits, tuxedos, blazers and traditional men’s attires. Ahead of IPL 2023, the DC roped in the luxury menswear company as an associate sponsor of their men’s team.
Asian
The Delhi Capitals renewed their partnership with Asian Group of Industries, with the latter continuing on as the franchise’s men’s team’s official footwear sponsor, ahead of the 2023 IPL season.
Asian Group of Industries provides high-quality and affordable range of sports, formal and casual shoes throughout the country.
Amul Organic
Amul Organic, a part of Anand Milk Union Limited (Amul), joined hands with the Delhi Capitals as one of their men’s team’s Official Partners for the 2023 IPL season.
Exclusive Ticketing Partner
PayTM
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services. Ahead of the 2023 IPL season, PayTM and PayTM Insider, its proprietary ticket-booking platform, have been announced as the Official Ticketing Partners of the Delhi Capitals. As per the agreement, fans can book tickets for the DC home games via PayTM Insider.
Watch our IPL Podcast series – Summer Equals IPL
Also Read
- Rajasthan Royals (RR) Sponsors 2023
- Lucknow Super Giants Sponsors 2023
- SunRisers Hyderabad (SRH) Sponsors 2023
- Delhi Capitals (DC) Sponsors 2023
- Gujarat Titans (GT) Sponsors 2023
- Punjab Kings (PBKS) Sponsors 2023
- Mumbai Indians (MI) Sponsors 2023
- Kolkata Knight Riders (KKR) Sponsors 2023
- Royal Challengers Bangalore (RCB) Sponsors 2023
- Chennai Super Kings (CSK) Sponsors 2023
