This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore’s (RCB) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Also read: Indian Premier League 2023 Sponsors List
TITLE SPONSOR
Muthoot Fincorp
Part of Kerala-based conglomerate Muthoot Pappachan Group, financial services company Muthoot Fincorp has served as the Title Sponsor to the RCB since February 2020, when it took the role over from Virat Kohli’s youth fashion brand Wrogn. The deal puts the company’s logo in front of the RCB matchday and training shirts.
An extension between the two parties was announced in March 2022, with Muthoot Fincorp returning as the RCB Title Sponsor to cover IPL 2022 as well.
Qatar Airways
Qatar Airways – the state-owned flag carrier airline of Qatar – has announced a multi-year partnership with the Royal Challengers Bangalore ahead of IPL 2023, with the former becoming RCB’s Official Title Sponsor. As title sponsor, Qatar Airways will have its logo present on the front of its jersey as well as other assets.
PRINCIPAL PARTNERS
DP World (Dubai Ports World)
The Dubai-based logistics company signed a long-term deal with the RCB to become their Global Logistics Partner in September 2020. The deal sees DP World provide the franchise with logistics support.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
Exide
The Kolkata-headquartered storage battery manufacturer and life insurance provider also serves as a Principal Sponsor to the RCB.
KEI Industries
Indian wires and cables manufacturer, KEI Industries were added to the Royal Challenger Bangalore’s sponsorship portfolio as their Principal Partner ahead of IPL 2023. The three-year association will see the KEI logo on present on the back of the official RCB match jerseys as well as other team assets including ‘on-ground’ presence at RCB’s home ground.
ASSOCIATE PARTNERS
MPL (Mobile Premier League)
The Bangalore-headquartered mobile eSports and fantasy sports platform has been an Associate Partner of the RCB since August 2020. The deal sees MPL offer exclusive fan engagement opportunities to the RCB fanbase.
Meesho
The Bangalore-based Indian e-commerce company was announced as the official online shopping partner and the lead trouser branding partner for four IPL teams—the Mumbai Indians, the Rajasthan Royals, the Gujarat Titans, and the Royal Challengers Bangalore—in March 2022 in a deal covering the 2022 season of the IPL.
Chola MS General Insurance
The Chennai-based general insurance firm was announced as an Associate Partner of the RCB ahead of IPL 2022.
boAt
boAt is a manufacturer and marketer of audio products, adapters and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt would serve as the official audio and wearable partner of two IPL teams—the Royal Challengers Bangalore and the Gujarat Titans—while also extending its partnership with the Kolkata Knight Riders to continue serving them as their official audio partner for IPL 2023.
Puma
The German sportswear giant signed a three-year deal to become the RCB’s Official Kit Supplier starting from IPL 2021. The partnership also grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
Nippon Paint
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner ahead of the 2021 IPL.
OFFICIAL PARTNERS
Kingfisher
While the RCB officially cut all ties with Vijay Mallya’s Kingfisher in February 2018 by replacing the Kingfisher logo from the back of their matchday shirt with that of Duraguard, the Kingfisher Premium beer continues to be listed as an Official Partner of the franchise on their website.
Nestlé Munch
The chocolate bar brand served as the RCB’s official “crunch partner” in IPL 2018.
In April 2022, Nestlé Munch was announced as the official crunch partner of four IPL teams: the Royal Challengers Bangalore, the Punjab Kings, the SunRisers Hyderabad, and the Kolkata Knight Riders. The partnership entails the production of limited-edition Nestlé Munch packs carrying the branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”. The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
BuyStars
The Arkimy Technologies Private Limited-owned online e-commerce platform for cricket trading cards and fantasy gaming platform was one of the newest entries on the RCB sponsorship portfolio ahead of IPL 2022.
Open.Money
Bangalore-headquartered business-focused banking solutions provider Open was confirmed as the RCB’s Official Digital Banking Partner ahead of the 2023 IPL season.
BKT
Ahead of the 2021 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight teams (excluding the SunRisers Hyderabad) in March 2021 to become their Official Tire Partner.
Jar
A Bangalore-based gold investment platform, Jar was on-boarded by the RCB as an Official Partner ahead of IPL 2022.
Redcliffe Labs
The Noida-headquartered Indian diagnostic and healthcare services provider was announced as the official diagnostics partner of the RCB in March 2022.
Restolex
The Bangalore-headquartered sleep products manufacturer was on-boarded as the official sleep partner of the RCB ahead of IPL 2022.
StockGro
The Bangalore-based Indian social trading platform was announced as an official partner of the RCB in March 2022. The deal entails StockGro ads featuring during broadcasts of the RCB matches throughout IPL 2023, with the company also receiving rights to distribute RCB-themed merchandise to reach out to the team’s fans.
Birla Estates
The Mumbai-headquartered Indian real estate developer was on-boarded by the RCB as an official partner ahead of IPL 2022. Heading into the 2023 season, Birla Estates will continue to act as the team’s official real estate partner.
iB Cricket
iB Cricket is a cricket-oriented virtual reality experience. As per its partnership with the RCB, iB Cricket conducts fan tours where RCB fans can be part of an exclusive gaming experience where they get to play alongside their favourite RCB players in a VR-induced scenario.
Kotak
The Mumbai-headquartered banking products and financial services provider further strengthened its ties with the IPL by signing a sponsorship deal with seven teams—excluding the Chennai Super Kings—in April 2021. As per the deal, Kotak designs debit and credit cards specifically themed for each IPL team it has partnered with.
In February 2022, it was announced that the RCB were launching their own podcast called “The RCB Podcast”, of which “Kotak Mahindra Bank” would serve as the “powered by” partner.
Sosyo Drink
Sosyo is an aerated drink manufactured by Hajoori and Sons with great historical importance. It was launched in Surat in 1927 as part of India’s Swadeshi movement. The latest agreement will see Sosyo continue as the RCB’s official refreshment partner during IPL 2023.
NVY – Enviously Yours
The Bangalore-based LED TV manufacturer was on-boarded by the RCB as their official LED TV partner ahead of IPL 2023.
Fever 104 FM
The HT Media-owned FM radio network returned to the RCB sponsorship portfolio as an official partner ahead of IPL 2023, having served as an Official Radio Partner of the team in the past.
Himalayan Natives
Natural foods brand Himalayan Natives became the official natural foods partner of the RCB in 2022. Heading into the 2023 IPL season, the brand will be deploying RCB-branded assets on its retail outlets.
Batt:RE
Electric two-wheeler maker Batt:RE partnered with the RCB in 2022, becoming their official EV brand. As per the agreement, the partnership includes distribution of signed team merchandise and memorabilia along with jerseys and bats.
Hombale Films
Hombale Films, one of India’s leading film production banners, is set to partner with the RCB for IPL 2023. Hombale Films is known for its projects like KGF Chapters 1 and 2 and Salaar.
NxtWave
NxtWave is set to continue as the official EdTech partner of the RCB during IPL 2023. This partnership will enable several students to build their careers with scholarships and events with the help of NxtWave’s 4.0 tech.
Equitas Bank
The RCB announced a partnership with Equitas Small Finance Bank in March 2023, ahead of the commencement of the 2023 IPL Season.
The partnership sees Equitas join the RCB sponsorship portfolio as their Official Banking Partner for the 2023 season. As per the deal, the Equitas logo will be present on the trouser of the RCB playing kit. The two parties will also work on various social media and advertising campaigns.
Viacom18
The Royal Challengers Bangalore announced a new partnership with Viacom18, the digital rights holder of the TATA IPL and global rights holder of the TATA Women’s Premier League. As part of the deal, fans will gain exclusive access to exclusive interviews with the marquee players including Virat Kohli, Faf Du Plessis, Dinesh Karthik, Smriti Mandhana, Ellyse Perry, training sessions, team bonding sessions, lifestyle content through RCB’s originals RCB Bold Diaries, RCB Game Day, RCB Insider, and RCB 12th Man.
Bira 91
Beverage brand Bira 91 have signed a multi-year partnership agreement with the Royal Challengers Bangalore ahead of the 2023 IPL season. As per the agreement, Bira 91 will join the team as their Official Partner for the tournament’s 17th edition. Moreover, along with RCB, Bira 91 have also signed up with the likes of Mumbai Indians, Delhi Capitals, Kolkata Knight Riders and Sunrisers Hyderabad.
OFFICIAL SUV PARTNER
Mahindra
Mahindra & Mahindra is an Indian multinational automotive manufacturing corporation headquartered in Ludhiana. The automotive company has tied up with the Indian Premier League franchise Royal Challengers Bangalore ahead of the 2023 season as its Official SUV Partner. The automotive manufacturer has also signed up with the likes of Delhi Capitals, Mumbai Indians and Rajasthan Royals.
OFFICIAL FOOD DELIVERY PARTNER
EatSure
EatSure – an online food delivery platform – have been roped in by the Royal Challengers Bangalore as their Official Food Delivery Partner ahead of IPL 2023. The partnership will see EatSure serve as the Official Sponsor of the official RCB podcast. EatSure will also don the role of the team’s Meal Delivery Partner and will gain the exclusive rights to sell food in the stadium’s concession area during all seven of RCB’s home games.
OFFICIAL SNACKING PARTNER
Happilo
Happilo – an India-based health food brand – have signed a partnership agreement with the Royal Challengers Bangalore for the 2023 IPL season. As per the agreement, Happilo will be joining the Bangalore-based franchise as their Official Snacking Partner for the season.
OFFICIAL EV PARTNER
Ampere
Ampere – the flagship electric two-wheeler brand from Greaves Electric Mobility Private Limited – signed a partnership agreement with RCB for the 2023 IPL season. This partnership sees Ampere join RCB’s sponsorship portfolio as the Official EV Partner. As per the agreement, RCB’s cheerleader jerseys and musical instruments will have Ampere logos on them whereas, during each home game, an RCB-themed scooter will be presented to the “Electrifying Player of the Match”. Moreover, RCB and Ampere will also collaborate on multiple giveaways throughout the season.
DIGITAL PARTNER
KreditBee
Owned by Bangalore-based Finnovation Tech Solutions Private Limited, instant personal loan-providing platform KreditBee was announced as the Digital Partner of the RCB in March 2022.
OFFICIAL COMMERCIAL PARTNER
DNA Networks
The Bangalore-headquartered sports event management company serves as the official Event Management Agency and Exclusive Commercial Partner of the RCB, as per the last extension between the two parties that was announced in February 2020, ahead of IPL 2020.
