This article contains information regarding the organisations enjoying a strong branding presence across the SunRisers Hyderabad’s (SRH) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Also read: Indian Premier League 2023 Sponsors List
TITLE SPONSOR
Cars24
The Gurgaon-headquartered used-car dealership was announced as the Title Sponsor of the SRH in January 2022, replacing New Delhi-based cement manufacturer JK Lakshmi Cement. The deal sees the Cars24 logo feature on the front and centre of the SRH matchday jersey.
PRINCIPAL SPONSORS
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad, and the Gujarat Titans—for the 2022 season.
For the SunRisers Hyderabad, BKT also served as a Principal Sponsor for IPL 2022, serving as their back-of-matchday-shirt sponsor.
Kent Mineral RO
The Noida-headquartered water purifier systems manufacturer became a Principal Sponsor of the SRH ahead of IPL 2021. Kent’s logo replaced that of Valvoline, an American motor oil company, at the front of the team’s matchday shirt, on the top left corner.
Official Telecom Partner
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight IPL teams since the 2018 season.
Official Sponsors
TCL
The Huizhou-headquartered Chinese electronics brand has served as a Principal Sponsor to the SRH since August 2020.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants.
Bira 91
Beverage brand Bira 91 have signed a multi-year partnership agreement with the Sunrisers Hyderabad ahead of the 2023 IPL season. As per the agreement, Bira 91 will join the team as their Official Partner for the 17th edition of India’s premier franchise league cricket. Moreover, besides SRH, Bira 91 have also signed up with the likes of Mumbai Indians, Delhi Capitals, Kolkata Knight Riders and Royal Challengers Bangalore.
Other Sponsors
Navbharat Times (नवभारत टाइम्स)
Owned by The Times Group, Hindi-language newspaper NavBharat Times was announced as the SRH’s Simplify Sponsor in March 2022.
PARTNERS
Official Fan Merchandise Partner: FanCode Shop
The Mumbai-based fan apparel company has in place an Official Fan Merchandise Partnership agreement with the SRH.
Official Kit Sponsor: Wrogn Active
The sportswear division of Virat Kohli’s fashion brand Wrogn replaced Jalandhar-headquartered sports equipment brand TYKA Sports as the official kit supplier to the SRH ahead of IPL 2022.
Official Celebration Partner: McDowell’s No.1
The United Spirits Limited-manufactured Indian spirit brand was also announced as a new partner of the SRH in March 2022.
Official Radio Partner: Red FM
The Chennai-headquartered radio network has been a long-time associate of the SRH. It served as their principal front-of-shirt sponsor during the 2015 and 2018 seasons, the principal back-of-shirt sponsor during the 2017 and 2019 seasons, and the chest (top-left on the front of shirt) sponsor during the 2014 and 2016 seasons.
Ahead of IPL 2022, in March 2022, it was announced that Red FM had started a new partnership with the SRH.
