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Mumbai Indians (MI) Sponsors 2023

Rahul Saha Rahul Saha

This article contains information regarding the organisations enjoying a strong branding presence across the Mumbai Indians’ (MI) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.

Also Read – Breaking down the IPL sponsorship jamboree in numbers

PRINCIPAL PARTNERS

Slice

The Bangalore-based Indian fintech company and “credit card challenger” was announced as a Principal Partner of the MI in January 2020 in a three-year deal reportedly worth ?100 crore, replacing South Korean tech company S?MSUNG. As per the deal, Slice serves as the principal MI men’s team’s jersey sponsor, with its logo featuring on the front of all MI matchday shirts.

DHL Express

The German logistics company was roped in by the MI as a Principal Partner and the Official Logistics Partner ahead of IPL 2021. DHL replaced Colors, Viacom18 network’s premium Hindi-language channel, as the main back-of-shirt sponsor on the MI men’s team’s matchday shirt.

ASSOCIATE PARTNERS

Marriott Bonvoy

The loyalty programme of full-service hotels and resorts network Marriott International signed a three-year deal with the MI in September 2020 to become their Associate Partner. Bonvoy provides exclusive offers and unique experience opportunities to the fans, and its logo appears at the front of the MI men’s team’s matchday shirt, in the top left corner.

In March 2022, it was announced that Marriott Bonvoy members would be able to redeem their loyalty points for MI matches throughout IPL 2022, with lucky members also standing a chance to attend a gala dinner with the team.

Reliance Jio

The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the Mumbai Indians, Jio’s logo can be seen on the sleeves of the team’s matchday shirt. Jio is owned by Indian conglomerate Reliance Industries, which also owns the Mumbai Indians.

Astral Pipes

The Ahmedabad-headquartered plumbing and drainage systems manufacturer was announced as an Associate Partner of the MI in August 2020.

IDFC FIRST Bank 

The Mumbai Indians inked a sponsorship agreement with Indian private sector bank IDFC FIRST Bank in March 2023. As per the terms of the agreement, IDFC FIRST Bank acts as one of the MI men’s team’s Associate Partners, while the logo of this Mumbai-based bank can be seen on the upper chest region of the team’s jersey for the 2023 IPL season.

OFFICIAL PARTNERS

USHA International

The Gurgaon-headquartered household durables firm has been an Official Partner of the MI since May 2014. Ahead of IPL 2023, the MI announced an extension of their partnership with USHA International, making it a decade-long association. 

Dream11

Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding the Kolkata Knight Riders and the Royal Challengers Bangalore. 

BKT

Ahead of the 2021 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight teams (excluding the SunRisers Hyderabad) in March 2021 to become their Official Tire Partner.

In March 2022, BKT was confirmed as the MI’s Official Tire Partner for IPL 2022.

Performax

The Reliance-owned Indian sportswear brand has been the official kit supplier to the MI since the 2015 season when it replaced German sportswear giant Adidas.

TeamViewer

The Göppingen-headquartered German tech company was also added to the MI sponsorship portfolio as an Official Partner ahead of IPL 2022.

Bira91

Beverage and lifestyle brand Bira91 also signed a multi-year partnership agreement with the Mumbai Indians ahead of the IPL 2023. As per the agreement, Bira91 serves the MI men’s team as an Official Partner.

Bisleri

Bisleri International Private Limited, a packaged drinking water company, announced its tie-up with the MI in January 2023. Bisleri joined the MI sponsorship portfolio as their men’s team’s Official Hydration Partner.

As per the terms of the agreement, the two parties have signed the deal for a tenure of three years, starting with IPL 2023. 

JioCinema

The MI also announced a partnership deal with Viacom18’s OTT streaming service JioCinema ahead of IPL 2023, of which JioCinema is also the exclusive digital broadcaster. JioCinema joined the MI sponsorship portfolio as an Official Partner of their men’s team.

ACKO

The MI and Mumbai-based Indian insurer ACKO signed an extension to their existing partnership ahead of IPL 2023. As per the renewal agreement, ACKO continues to be the official insurance partner of the MI men’s team.

OFFICIAL SUV PARTNER

Mahindra & Mahindra

Mahindra & Mahindra is an Indian multinational automotive manufacturing corporation headquartered in Ludhiana. The automotive company also tied up with the MI men’s team as their Official SUV Partner ahead of IPL 2023. It has also signed up with the likes of the Delhi Capitals, the Royal Challengers Bangalore and the Rajasthan Royals.

MERCHANDISE PARTNERS 

Celio 

Celio, or celio*, is a French men’s clothing retailer that was roped in as a Merchandise Partner for both the men’s and women’s teams of the MI.

The five-time IPL champions re-launched their merchandise shop, “MI Shop”, ahead of the inaugural Women’s Premier League season. Celio, along with other international and local brands, provide premium quality MI apparel and merchandise. 

Chupps 

The Mumbai Indians on-boarded Chupps as the footwear partner of their men’s team for the 2023 IPL season. Chupps is an Indian footwear startup co-founded by Gaurav Agarwal and Yashesh Mukhi. 

Cybeart 

As part of a wholesale reshuffle, the MI also signed Cybeart as one of their men’s team’s Merchandising Partners ahead of the 2023 IPL season. Cybeart is a gaming merchandise company established with a vision to provide all gamers and non-gamers with the most comfortable and premium high-quality products. 

EUME 

EUME was also roped in as a Merchandise Partner by the Mumbai Indians for their men’s team ahead of IPL 2023. EUME focuses on designing multi-purpose everyday accessories and is to render premium MI-themed backpacks and umbrellas as per its deal with the franchise. 

FanCode 

FanCode, a multi-sport aggregator platform by Dream Sports, is also a Merchandise Partner of the Mumbai Indians. In 2020, FanCode signed up with six IPL teams—including the Mumbai Indians—to become their merchandise partner. 

Plaeto 

Plaeto, India’s first D2C foot-health-focused focused footwear brand for children, was also announced as a Merchandise Partner of the Mumbai Indians men’s team ahead of the 2023 IPL season. 

PlayR 

The Mumbai Indians announced PlayR as their men’s team’s Official Replica Partner for the 2023 IPL season. PlayR was the MI’s official fan gear partner for 2022. The firm has been providing apparel for the global market as well as equipment and fitness for the domestic and international markets. 

Shop The Arena 

The MI also signed up Shop The Arena as a Merchandise Partner for their men’s team ahead of the 2023 IPL season. Shop The Arena is an apparel merchandise brand that aims to bring quality, authentic sports merchandise to sports fans in India. Fans can buy from the website T-shirts, jackets, joggers, and much more for both men and women. 

Watch our IPL Podcast series – Summer Equals IPL

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Mumbai Indians Sponsors 2023
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Rahul Saha

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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