Aditya ChaudhuriIndian cricket franchise Royal Challengers Bangalore (RCB) have inked a new partnership agreement with Ampere, an electric two-wheeler brand from Greaves Electric Mobility Private Limited. The partnership will see Ampere serve as the RCB men’s team’s Official EV Partner for the upcoming Indian Premier League (IPL) season.
The partnership will see the RCB Cheerleader Squad feature a distinctive jersey integration and be referred to as the “Ampere Take Charge Squad”. Their jerseys and musical instruments will be made of 100% sustainable materials and upcycled scrap.
Ampere will also be launching a limited-edition RCB-themed Primus electric scooter and will also be the official presenter of the “Electrifying Player of the Match” during every RCB home game.
The Royal Challengers and Ampere will also collaborate over multiple giveaways over the course of the 2023 IPL season, which will include signed team merchandise and memorabilia.
Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said:
“At RCB we firmly believe that progress towards a sustainable future requires collaboration and shared values. We are proud to join hands with Ampere and create a series of sustainable, exciting, and unique touchpoints for the RCB fans and Ampere consumers alike.“
Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd, commented:
“We are excited to announce our collaboration with the Royal Challengers Bangalore, as our values and purpose for sustainability are perfectly aligned. Cricket is a democratic game and is a religion in India. Collaboration with cricket helps us to connect with our customer’s at large, while we continue to democratise smart & sustainable mobility solutions, through our range of electric 2 wheelers for the masses. Our anthem to make Har Gully Electric, and inspire the community towards building a better planet is intimately tied to the culture of Har Gully Cricket.“
