Aditya ChaudhuriHindware, a global leader in complete bathroom solutions, has signed partnership agreements with the Punjab Kings and the Royal Challengers Bangalore for the 2023 Indian Premier League (IPL) season.
While Hindware has renewed its partnership with the PBKS, continuing on as their Principal Sponsor, its agreement with the RCB is a new one.
Through these two partnerships, Hindware aims to gain visibility over the course of the IPL season.
Hindware’s partnership with the Punjab Kings will see its logo feature on the helmet and caps of the PBKS players and official team members. The two will also work on various marketing campaigns featuring Kings players such as Shikhar Dhawan, Arshdeep Singh and Rahul Chahar.
The RCB deal will see Hindware work with the Indian cricket franchise’s men’s team on marketing activities, with Virat Kohli, Glenn Maxwell and Mohammed Siraj headlining its campaigns.
Also read: Royal Challengers Bangalore (RCB) Sponsors 2023
Sudhanshu Pokhriyal, CEO, Bath & Tiles, Hindware, said:
“Cricket is a sport that unites the entire country with thrilling sporting action that is a feast for Indians around the world. We are delighted to be associated with Punjab Kings and Royal Challengers Bangalore. Through this synergic partnership, we look forward to engaging with our audience. We are confident that this partnership will help us strengthen our brand presence and drive growth in the highly competitive bathroom solutions market.“
Charu Malhotra, Vice President & Head of Marketing, Hindware, stated:
“We are extremely thrilled to partner with Punjab Kings and Royal Challengers Bangalore for IPL 2023. This partnership presents a unique opportunity for Hindware to connect with millions of cricket fans across the country. We are proud to have partnered with Punjab Kings and RCB and wish both the teams all the very best for the season ahead.“
Satish Menon, CEO, KPH Dream Cricket, said:
“It’s always a pleasure when a partner reaffirms their faith by extending the relationship. Especially a partner like Hindware Limited, as a trusted brand across the country they echo our commitment to our fans, and we are confident of expanding this successful partnership.“
