Other Sports

John Abraham named the MotoGP brand ambassador by Eurosport India

Eurosport India has announced the appointment of Bollywood actor John Abraham as the India Ambassador for its flagship Motorsport product, MotoGP. As the face of Eurosport’s campaign “MotoGP, Race Lagate Hai,” Abraham will be seen marketing MotoGP to a larger audience in India. The campaign will feature a complete promotional strategy that will include radio, outdoor advertising, and the internet.

Commenting on the association, Abraham said: “It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport,”

“I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” he added.

Megha Tata, managing director- South Asia, Discovery Inc, said, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of MotoGP than Abraham.”

Vijay Rajput, senior vice president – affiliate sales and product distribution, Asia – India sales and distribution at Discovery Inc., and head of Eurosport India said, “Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’. We at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length & breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport. Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP™ are second to none in this country and hence we are confident of a very fruitful outcome from this association.”

Eurosport India presently owns motorsport assets such as the FIA Formula 2 Championship, W Series, Nascar, Indycar Series, Bennetts British Superbike racing, and MotoGP. In collaboration with the over-the-top (OTT) video streaming platform discovery+, Eurosport India has live and exclusive broadcasting rights for all three premier classes, including Moto 2, Moto 3, and MotoGP, for their Indian audience.

Staff

Recent Posts

IPL 2025 | Match 18: PBKS vs RR | Preview and Predictions

Here are our preview and predictions for Match 18 of IPL 2025, as the Punjab…

16 hours ago

Atlético de Madrid and Mahou San Miguel extend partnership

Long-term extension announced Spanish football club Atlético de Madrid have signed a new partnership extension…

18 hours ago

Ferrari partners with Espacio

Espacio joins as Official Partner Italian Formula One team Ferrari have signed a new multi-year…

18 hours ago

IPL 2025 | Match 17: CSK vs DC | Preview and Predictions

Here are our preview and predictions for Match 17 of IPL 2025, as the Chennai…

20 hours ago

Manchester City signs regional partnership with Wake-Up 24/7

Southeast Asia focused partnership announced Premier League club Manchester City have signed a new partnership…

2 days ago

IPL 2025 | Match 16: LSG vs MI | Preview and Predictions

Here are our preview and predictions for Match 16 of IPL 2025, as the Lucknow…

2 days ago