Eurosport India has announced the appointment of Bollywood actor John Abraham as the India Ambassador for its flagship Motorsport product, MotoGP. As the face of Eurosport’s campaign “MotoGP, Race Lagate Hai,” Abraham will be seen marketing MotoGP to a larger audience in India. The campaign will feature a complete promotional strategy that will include radio, outdoor advertising, and the internet.
Commenting on the association, Abraham said: “It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport,”
“I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” he added.
Megha Tata, managing director- South Asia, Discovery Inc, said, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of MotoGP than Abraham.”
Vijay Rajput, senior vice president – affiliate sales and product distribution, Asia – India sales and distribution at Discovery Inc., and head of Eurosport India said, “Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’. We at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length & breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport. Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP™ are second to none in this country and hence we are confident of a very fruitful outcome from this association.”
Eurosport India presently owns motorsport assets such as the FIA Formula 2 Championship, W Series, Nascar, Indycar Series, Bennetts British Superbike racing, and MotoGP. In collaboration with the over-the-top (OTT) video streaming platform discovery+, Eurosport India has live and exclusive broadcasting rights for all three premier classes, including Moto 2, Moto 3, and MotoGP, for their Indian audience.