Juventus Football Club have announced a partnership with Football Exchange, bringing it on board as an Official Partner.
Football Exchange is a gaming experience operated by Milan-based CSA Capital Market SpA, combining football and tech to offer a stock exchange–like experience through real-life player performances.
As per the agreement with The Old Lady, Football Exchange will enjoy branding visibility at the club’s home, the Allianz Stadium, via pitchside LED boards and giant screens. Bianconeri fans will also be offered unique experiences through “special initiatives and innovative digital content that will be offered on the Football Exchange platform.”
Alexandre Zodmi, Head of Partnerships Development and Academies at Juventus FC, commented:
“We are excited to be working with Football Exchange to take this innovative initiative forward. Juventus has always been at the forefront of adopting new technologies and this partnership allows us to further expand our offering to our fans through a unique experience.”
Anthony Ampellio, Founder of Football Exchange, added:
“Collaborating with a historic club like Juventus means bringing our technology and platform to a global audience. We are proud to launch an innovative game based on real-time player ratings, offering fans a unique experience that combines sport, data and entertainment like never before.”
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