Indian professional football club Kerala Blasters FC (KBFC) have roped in Indian paint and décor brand Asian Paints as their Official Paint Partner ahead of the 2023/24 season.
The partnership will put the Asian Paints logo present on the undercollar of the KBFC team jersey. The two parties will also work together on various fan engagement activities.
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Nikhil Bhardwaj, Director, Kerala Blasters FC, said:
“It is our pleasure to partner with a great brand like Asian Paints. We thank them for placing their trust in Kerala Blasters and thoroughly look forward to having a successful & colourful partnership together.“
Amit Syngle, MD & CEO, Asian Paints Limited, added:
“We’re thrilled to be associated with Kerala Blasters FC for the upcoming Indian Super League Season. This marks our second partnership with the team, and we take great pride in collaborating with such a formidable club in the tournament. At Asian Paints, we believe in fostering and supporting the sporting culture in India, and football holds a special place in this endeavour. The Indian Super League has played a key role in elevating the popularity of football across the nation, and we eagerly look forward to the forthcoming season. Our heartiest wishes to Kerala Blasters FC for this upcoming season!”
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