Following are the organisations serving as sponsors and brand partners to Indian Super League club Kerala Blasters FC (KBFC) and enjoying a strong branding presence across their physical and digital assets.
Also read: Indian Super League (ISL) Sponsors 2022-23
The Bangalore-based Indian EdTech platform has been the Principal Sponsor and the main front-of-matchday-shirt sponsor of the club since the 2020-21 season.
In October 2022, Kerala Blasters and Byju’s extended their deal for another two seasons, until 2024. As a result of this development, Byju’s will continue to serve as the team’s primary sponsor and will continue to appear on the front of their matchday and training shirts.
Kerala Blasters FC signed a partnership with online news source 1XBat Sporting Lines ahead of the 2022-23 season. The website has been designated as the Yellow Army’s presenting sponsor for the whole season.
Also read: Kerala Blasters FC Sponsors 2021-22
Official Fan Token Partner
Kerala Blasters signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in November 2021 to launch their own Fan Token.
As the Official Fan Token Partner of the club, Socios.com helps Kerala Blasters offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (‘Token Hunt’).
With these Fan Tokens, fans can vote and directly contribute to some of the decision-making at the club, while also being able to avail unique VIP experience opportunities.
Official Kit Partner
The Gurugram-based Indian casualwear and sportswear brand was announced as the Official Kit and Merchandise Partner of the club in July 2021 on a three-year deal. Apart from branding rights, the partnership sees SIX5SIX supply the club matchday and training wear while also producing club-themed merchandise.
Previously, SIX5SIX also served as the official kit supplier to the club during the 2018-19 season.
Official Nutrition Partner
The Mumbai-based Indian vitamins and supplements brand was announced as the Official Nutrition Partner of the club in October 2020. Apart from branding rights, the deal sees BodyFirst help the KBFC players with their nutritional needs.
The two parties last renewed their partnership in September 2022 to cover the 2022-23 season.
Official Health Partner
Indian probiotic drink, Yakult signed a deal with Kerela Blasters to become the official health partner of the club in September 2022.
Official Travel Partner
In September 2022, travel company Club W and KBFC signed a deal, making the Kerala-based travel company the official travel partner of the football club.
Official Electronics Partner
Kerala Blasters announced Croma as the official electronics partner of the club in September 2022 in a multi-year deal.
Official Ice-Cream Partner
In October 2022, Kerala Blasters FC named KIWI as their official ice cream partner for the 2022–23 campaign.
Malayala Manorama, a Malayalam-language Indian newspaper based out of Kottayam, Kerala, first partnered with Kerala Blasters FC in 2014. In October 2022, Manorama was announced as the official media partner of the ISL team for the 2022-23 season.
Official Snacking Partner
Bingo! announced a collaboration with Kerala Blasters FC in October 2022, becoming the Official Snacking Partner of the club for the 2022-23 season.
Official Food Partner
ChicKing, an Indian-Arabian fast food restaurant based in Kerala, partnered with Kerala Blasters FC in November 2019. The deal was announced with a commercial posted by KBFC on their Facebook page.
In October 2022, Kerala Blasters FC announced via social media the renewal of their deal with ChicKing for the 2022-23 season, making the Kerala-based entity their official food partner.
Official Banking Partner
Bank of Baroda
Bank of Baroda, one of the premier public-sector banks in India, partnered with KBFC for the 2022-23 ISL season. As per the agreement, Bank of Baroda joined the Blasters sponsorship portfolio as their Official Banking Partner.
Official Fan Partner
Atomberg is a Navi Mumbai-based startup founded by Manoj Meena and Sibabrata Das, which aims to help every Indian household get rid of its outdated home appliances and provide impactful products using its innovative methods.
In December 2022, Kerala Blasters FC roped in Atomberg in a partnership deal that would see the fan designing and manufacturing company act as the Blasters’ Official Fan Partner for the 2022-23 ISL season.
Kerala Blasters FC announced in September 2022 the continuation of their collaboration with Delfrez, a brand for processed poultry and mutton products, for the second year in a row. The association between Delfrez and Kerala Blasters FC first started in December 2021, making Delfrez an Associate Partner of the club.
An interior furniture material brand, Denwud was appointed as Kerela Blasters’ associate partner in September 2022.
Indian probiotic drink Yakult signed a deal with Kerela Blasters to become their official health partner in September 2022.
Amaron, an inverter and automotive brand, was announced as an Associate Partner of Kerala Blasters FC for the 2022-23 season in October 2022.
Kalliyath TMT has been named as Kerala Blasters FC’s official partner for the Hero Indian Super League Season 2022–2023 by the team. The Kalliyath Group, a steel industry business founded in 1929, would have a stake in the branding rights for Kerala Blaster.
The Bangalore-headquartered electric scooters manufacturer was announced as an Official Partner of the club in January 2021. The two later renewed their partnership in October 2021 to also cover the 2021-22 season of the ISL.
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita Ambani, the Foundation aims to support community projects from all walks of life across the country.
With the Foundation serving KBFC as their Grassroots & Youth Development Partner, the club also invest in the Reliance Foundation Young Champs academy, which is a part of Reliance Foundation Youth Sports, the sporting wing of the Reliance Foundation. As per the deal, the two parties work together to grow football in the country right from the grassroots level.
Based out of Bangalore, Sporthood is an Indian sports company that aims to undertake and conduct community-level sporting projects all over the country.
As KBFC’s Performance Partner, Sporthood works with the club to run The Young Blasters Sporthood Academy, which is a grassroots-level venture from the two parties to support aspiring football-enthusiasts aged 5-15.