Kerala Blasters ink deal with Floki

Floki joins as the club’s Official Cryptocurrency Partner.

Kerala Blasters have announced leading crypto platform Floki as their Official Cryptocurrency Partner and also as their sleeve sponsor ahead of the 2021-22 ISL season.

The partnership will see the Floki logo present on the right sleeve of the Kerala Blasters’ jersey, and the firm will also gain digital rights to advertise on the various social media channels.

The deal also sees Floki get LED advertising at the Blasters’ home matches. The two will also collaborate together on other fan engagement activities.

Nikhil Bhardwaj, Director, Kerala Blasters FC, commented:

“We are proud to sign a partnership with Floki, showing we are leading the way in innovative partnerships. This helps to keep the club up with the ever-happening changes in the world. We look forward to a great association together.”

A spokesperson of Floki stated:

“Floki and football go hand in hand with each other because this is the people’s cryptocurrency. Floki is a “movement” and aims to be the most known and most used cryptocurrency in the world. The Blasters are a huge club and we are honoured to be partnering with them.”

Known for its vision to build a school in every continent—mainly in the underdeveloped countries—Floki has recently partnered with non-profit organisation Pencils of Promise, which has built more than 500 classrooms that serve over 115,000 students worldwide.