Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Kerala Blasters Football Club (KBFC) as their sponsors and partners for the 2023/24 season.
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Kerala Blasters FC Sponsors 2022-23
Kerala Blasters FC Sponsors 2021-22
BYJU’S
Indian multinational education platform BYJU’S last penned an extension on its already existing principal partnership agreement with Kerala Blasters FC in October 2022. The two-year extension was signed following the initial two-year deal the two signed back in 2020.
As part of the deal, the BYJU’S logo appears on the front of the matchday kits and training apparel.
1xBat Sporting Lines
Kerala Blasters FC signed a partnership with 1xBat Sporting Lines, which is the online sports news outlet of Cyprus-based online gambling company 1xBet, ahead of the 2022/23 season.
Enter into its second year, the partnership sees see the 1xBat logo appear on the top right corner of the Blasters’ matchday kits.
Asian Paints
KBFC announced in August 2023 a partnership agreement with décor company Asian Paints, which is thusly serving as the club’s Special Partner for the 2023/24 season.
As part of the deal, the Asian Paints logo appears on the front of the Blasters’ matchday kits — above the club crest.
Yakult
Indian probiotic drink brand Yakult signed a deal with KBFC to become their Official Health Partner in September 2022. It is serving the club as an Associate Sponsor for the 2023/24 season.
As part of the deal, the Yakult logo appears on the right sleeve of the Blasters’ matchday shirt.
Croma
KBFC announced TATA-owned electronic products retailer and manufacturer Croma as their Official Electronics Partner in September 2022 on a multi-year deal.
As part of the deal, the Croma logo features on the right sleeve of all Blasters matchday shirts.
Kalliyath TMT
Kalliyath TMT was named as KBFC’s Associate Sponsor ahead of the 2022/23 season.
Revv Up
It was announced in September 2023 that athleisure brand Revv Up would serve as KBFC’s Official Fashion Partner for the 2023/24 season.
NEAR
Blockchain-focused operating system NEAR is serving as KBFC’s Official Blockchain Partner for the 2023/24 season.
Elance Learning
Kozhikode-based learning platform Elance was announced as an Official KBFC Partner in September 2023 in a deal covering the 2023/24 season.
Chupps
Eco-friendly flip-flop slipper brand Chupps is serving as KBFC’s Official Footwear Partner for the 2023/24 season.
Kravin Banana Chips
KBFC announced in February 2023 their venture into the FMCG market through Kravin Banana Chips. The company, producing chips with locally-sourced ingredients and traditional methods, serves as the club’s Official Snack Partner.
Aifer Education
The Kozhikode-based online coaching platform and educational services provider was announced as an Official KBFC Partner for the 2023/24 season in September 2023.
Club W
In September 2022, Club W and Kerala Blasters FC signed a deal, making the Kerala-based travel company the club’s Official Travel Partner.
Six5Six
Delhi-based Six5Six agreed to become the official kit sponsor of Kerala Blasters FC ahead of the 2021/22 season. The deal between the two parties was signed for an initial period of three years.
As per the agreement, Six5Six manufactures matchday kits, training apparel and fan merchandise for the Blasters.
ChicKing
ChicKing, an Indian-Arabian fast-food restaurant chain based in Kerala, has been sponsoring Kerala Blasters FC since November 2019.
Vaan Moto
Vaan Moto has joined hands with KBFC as their Official E-mobility Partner for the 2023/24 season.
The partnership’s aim is to provide the club with eco-friendly and sustainable transport options.
Reliance Foundation
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita, the Foundation aims to support community projects from all walks of life across the country.
While the Reliance Foundation serves KBFC as their Grassroots and Youth Development Partner, the Blasters also invest in the Reliance Foundation Young Champs Academy, which is a part of Reliance Foundation Youth Sports, the sporting wing of the Reliance Foundation. As per the deal, the two parties work together to grow football in the country right from the grassroots level.
Sporthood
Based out of Bangalore, Sporthood is an Indian sports company that aims to undertake and conduct community-level sporting projects all over the country.
As KBFC’s Technical Partner, Sporthood works with the club to run The Young Blasters Sporthood Academy, which is a grassroots-level venture from the two parties to support aspiring football enthusiasts aged 5–15.
Bisleri
Kerala Blasters FC announced Indian packaged drinking water brand Bisleri as their Official Pouring Partner for the 2023/24 season in October 2023.
Futureace Hospital
It was announced in September 2023 that Ernakulam-based Futureace Hospitals would serve as the club’s Official Medical Partner for the 2023/24 season.
Munch
KBFC signed a deal with Swiss multinational food and drinks company Nestlé in January 2022, which made its wafer brand Munch the Official Crunch Partner of the club.
Malayala Manorama
Malayala Manorama, a Malayalam-language Indian newspaper based out of Kottayam, Kerala, first partnered with Kerala Blasters FC in 2014.
In September 2023, Malayala Manorama was announced as KBFC’s Official Media Partner for the 2023/24 season.
