KL Rahul partners with Metaman

Indian cricketer KL Rahul has teamed up with Metaman, a men’s jewellery brand, coming on board as a brand ambassador and investor.

Rahul will specifically promote the Drip Projects perfume range. 

Speaking about the Metaman deal, KL Rahul commented:

“These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and fashion—these have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it’s been enjoyable to explore something outside of cricket, and I’ve really enjoyed it so far.”

Also read: KL Rahul’s brand endorsements

Harsh Maskara, Co-founder of Metaman by Drip Project, added:

“KL has been an investor in Metaman Brands Pvt Ltd and The Drip Project from the beginning. Seeing the growth we’ve made over the past two years since he invested—from starting at zero to reaching where we are today—he’s been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while travelling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.“