LA28 announces Starbucks partnership

American global coffee giant Starbucks has been unveiled as the Official Coffee Partner of the 2028 Los Angeles Olympic and Paralympic Games (LA28).

As per the agreement, Starbucks will cater to both athletes and fans throughout the event, providing coffeehouses at the Olympic and Paralympic Village as well as café experiences at competition venues, volunteer hubs, and other places.

Additionally, Starbucks will support NBCUniversal’s multi-platform US coverage of both the LA28 Games and, before it, the 2026 Olympic and Paralympic Winter Games, scheduled to be held in February 2026 in Milan and Cortina d’Ampezzo, Italy, enjoying coffee exclusivity throughout the coverage as well as “access to premium storytelling opportunities.”

Casey Wasserman, Chairperson and President, LA28, said:

“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community. This partnership will unite Starbucks’ deep connection with communities across the country with what will be one of the most iconic and powerful platforms in all of sports: the LA28 Olympic and Paralympic Games.”

Mark Misarshall, Chairman, Global Advertising and Partnerships, NBCUniversal, added:

“The Starbucks brand has long embodied community and inspiration, with products that have motivated and fueled the world. There is no better celebration to extend that mission than the Olympic and Paralympic Games. We are honored to partner with Starbucks and their entire organization to showcase the incredible spirit and athleticism of Team USA across our extensive coverage of the Games.”

Tressie Lieberman, evp and global chief brand officer of Starbucks Coffee Company, said:

“As the Official Coffee Partner of the LA28 Games and Team USA, we are brewing more than great coffee – we are championing a global celebration. Core to our mission is a commitment to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. Starbucks is proud to bring connection, culture, community and incredible coffee – to the world stage.”