Leeds United FC and Heineken UK renew partnership

Leeds United Football Club have announced a multi-year renewal of their partnership with Heineken UK, which will thus remain their Official Beer and Cider Partner. 

The renewal will see the Dutch brewing giant’s brands Birra Moretti, Cruzcampo, Heineken, Heineken 0.0%, Inch’s Cider, and Beavertown Neck Oil continue to be available at Elland Road, the Leeds home ground, on matchdays via its British division.

Heineken UK will also continue to work towards fan engagement activities on matchdays.

Morrie Eisenberg, Chief Business Officer at Leeds United FC, commented,

“We are delighted to be renewing our partnership with HEINEKEN UK, continuing our relationship with them as we start our journey in the Premier League. We can now look forward to building on some great work with the HEINEKEN UK team, providing lots of exciting offers and engagement initiatives for our supporters.”

Jamie Hornsey, Customer Development Director at Heineken UK, added:

“We are incredibly proud to announce our renewal with Leeds United, a club with a remarkable heritage and a passionate fan base. We look forward to bringing our portfolio of market-leading beers and ciders to Elland Road, and to collaborating with Leeds United as they continue to write new chapters in their storied history. Here’s to many memorable moments together, both on and off the pitch.”