Aditya ChaudhuriLenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador.
The partnership will see the Gujarat Titans captain headline the brand’s integrated marketing campaigns, with the firm hoping to make the new-age investors aware about investing in P2P lending firms and the advantages of it, such as hassle-free and high returns offerings compared to the more traditional options.
Bhavin Patel, Co-founder & CEO, LenDenClub, said:
“As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. We wanted to team up with someone who can resonate with LenDenClub as a brand. Having an all-rounder like Hardik on board will help us enhance our vision of ‘maximum returns and mitigate risk’ since he is not just an international sports icon, but also an inspiration to many who delivered on occasion when required.
“His different choices have paid off handsomely throughout his life. Regarding investing, Hardik’s choice of a non-traditional asset class, such as LenDenClub’s FMPP (a pioneering Peer-to-Peer investment solution powered by cutting-edge Artificial Intelligence and Machine Learning), will motivate many new-age investors to follow suit. I am sure that our 2.5 million investor users will be able to resonate with Hardik’s brand personality as they also made a different choice when they decided to invest with LenDenClub. Hardik’s mass appeal & forward-thinking approach makes him a perfect fit for the brand. A global icon like Hardik Pandya will get us broader recognition and complement our brand positioning and plans.“
