Other Sports

Liberty Shoes partners with Indian Olympic Association for Asian Games

The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian Games, scheduled to be held in Hangzhou, China, from September 23 to October 8, 2023.

PT Usha, President of the IOA, commented:

Liberty Shoes will lend a smart touch to the ceremonial dress that has been designed for the members of the Indian team for the opening and closing ceremonies. IOA, Ministry of Youth Affairs and Sports, our National Sports Federations and Sports Authority of India have left no stone unturned to assist the athletes in their preparation for the Games.

Shammi Bansal and Ayush Bansal, Spokespersons for Liberty Shoes, said:

We could not have found a greater opportunity to showcase our brand before the world than the ceremonies in the Asian Games in Hangzhou. We are delighted that IOA has chosen Liberty Shoes as its partner ahead of the continental sporting showpiece.

Staff

Recent Posts

IPL 2026 | Match 57: RCB vs KKR | Preview and Predictions

With the number of teams in the race for the Playoffs beginning to diminish with…

3 hours ago

WNBA inks new deal with AWS

The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Amazon Web…

4 hours ago

BT Group joins EURO 2028 as partner

UK-based provider of fixed and mobile telecommunications and related secure digital products, solutions and services,…

4 hours ago

A Dynasty In Disarray: Where Did MI’s Winning DNA Go?

From emerging as the most successful franchise of the 2010s – with five IPL titles…

7 hours ago

Top 10 Most Marketable Athletes at the FIFA World Cup

Professional footballers in the modern era are not just athletes but multi-millionaires whose earnings goes…

14 hours ago

FIFA expands Fanatics partnership

FIFA has announced a long-term partnership expansion of their agreement with online sports retailer Fanatics…

1 day ago