LTA nets Pro:Direct Tennis deal

The Lawn Tennis Association (LTA), the tennis-governing body in the UK, has signed a partnership agreement with online tennis store Pro:Direct Tennis, which thus comes on board as its Official Retail Partner and will provide the LTA members, coaches, and players with tennis equipment, apparel, and footwear. 

Pro:Direct Tennis will also work closely with the LTA’s Equipment Partners such as Dunlop, K-Swiss, and Castore, and provide products via its platform to enhance performance and enjoyment for the players.

Gary Stewart, LTA Head of Commercial, commented:

“Having Pro:Direct Tennis as our Official Retail Partner brings significant value to our members, coaches, and players. Their commitment to excellence and passion for tennis matches our own, and we look forward to working closely together to support and engage the tennis community at every level to get on court.“

Martin Lake, Pro:Direct Tennis, added:

“We are thrilled to be partnering with the LTA and to have the opportunity to support the entire tennis community, from grassroots to elite players. This partnership aligns perfectly with our goal to provide players with the very best equipment and apparel, helping them unlock their full potential.“