Luminous Power joins forces with Rajasthan Royals

Luminous Power joins forces with Rajasthan Royals

March 20, 2023

Inaugural Indian Premier League (IPL) champions Rajasthan Royals (RR) have roped in leading energy solutions provider Luminous Power as their Title Sponsor for the upcoming TATA IPL 2023, which gets underway from March 31, 2023.

As Title Sponsor, Luminous Power will have its logo present on the front of the RR playing and training shirts. The partnership builds upon Luminous’ vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork.

Also read: Rajasthan Royals Sponsors 2023

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented:

Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.

Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said:

With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.

Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer, added:

Luminous is a No.1 brand in the energy solutions market. With the evolution of power quality, power consumption, and per capita income in India, power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0.

A range of strategic initiatives have been laid out across businesses and brands to drive this transformation journey and position Luminous as a global Prosumer-Tech player that is Transforming the world of sustainable energy and Powering happier homes. IPL and RR collaboration is very valuable as it will help us strengthen our brand in India in every household in India.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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