Rahul SahaManchester City FC have announced a multi-year partnership agreement with Kellogg’s, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams.
The partnership will see the two organisations work together to encourage positive change within communities in the local area and beyond.
As per the deal, the Kellogg’s brand will be visible to the Cityzens attending the Etihad Stadium and the Joie Stadium (home grounds of the Man City men’s and women’s first teams, respectively) through matchday activations and in-stadia advertising. Branding rights across the club’s digital channels are also part of the agreement.
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Kaitlyn Beale, VP — Global Partnership Sales, City Football Group, commented:
“To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”
Chris Silcock, Managing Director, Kellanova UK, said:
“It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”
