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Manchester City announce multi-year partnership deal with Kellogg’s Manchester City have announced a new multi-year partnership with Kellogg's that’ll see one of the UK’s most popular cereal brands become the Club’s Official Breakfast Cereals partner of both the men’s and women’s first teams. This new agreement brings together two iconic brands deep-rooted in the historic and cultural makeup of the City of Manchester. It will see the organisations work together to encourage positive change within communities in the local area and beyond. As well as being present on the breakfast tables of millions of households across the UK, the Kellogg’s brand will also be visible to Cityzens attending the Etihad Stadium and Joie Stadium through matchday-activations and in-stadia advertising, in addition to across club digital channels. Kaitlyn Beale VP, City Football Group Global Partnership Sales, commented: “To partner with a renowned brand like Kellogg's is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.” Chris Silcock, Managing Director Kellanova UK, the company which owns Kellogg’s, said: “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”

Manchester City FC announce multi-year Kellogg’s partnership 

December 18, 2023

Manchester City FC have announced a multi-year partnership agreement with Kellogg’s, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams.

The partnership will see the two organisations work together to encourage positive change within communities in the local area and beyond.  

As per the deal, the Kellogg’s brand will be visible to the Cityzens attending the Etihad Stadium and the Joie Stadium (home grounds of the Man City men’s and women’s first teams, respectively) through matchday activations and in-stadia advertising. Branding rights across the club’s digital channels are also part of the agreement. 

Also read: Manchester City FC Sponsors 2023–24

Kaitlyn Beale, VP — Global Partnership Sales, City Football Group, commented: 

To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.” 

Chris Silcock, Managing Director, Kellanova UK, said:

It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.” 

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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