Mastercard has expanded its partnership with Riot Games, thereby officially venturing into the VALORANT Champions Tour (VCT).
As per the agreement, Mastercard will be supporting global events on the VCT. The Mastercard logo will be present during the VCT Masters broadcast, and other activities as part of the collaboration will be announced during the VCT Champions event in Los Angeles later in the summer.
Leo Faria, Global Head of VALORANT Esports at Riot Games, commented:
“As one of the first brands to see the energy and passion Riot’s esports bring to fans around the world, Mastercard will bring the power of its Priceless experiences to VALORANT Esports, and we’re absolutely thrilled to expand this partnership. The VALORANT Champions Tour is laser focused on building a new kind of global sport that’s bold and inclusive for a new generation, and we look forward to collaborating with Mastercard on initiatives that will deliver next level experiences to our vibrant community.“
Anna Donlon, Executive Producer of VALORANT at Riot Games, added:
“We’re so excited to welcome Mastercard into the VALORANT family and are looking forward to collaborating on diversity, inclusion and sustainability projects on behalf of our global player base. VALORANT strives to be authentically global, and I can’t wait to explore all the things we can create for players later this year at VALORANT Champions in my hometown of Los Angeles.“
Jonathan Zweig, Chief Commercial Officer at Riot Games, stated:
“Mastercard has been a valued partner for League of Legends esports for years, offering priceless benefits to players and fans that we’re excited to expand to our growing VALORANT esports ecosystem. Now is the perfect time to welcome them into the VALORANT esports family, as we experience rapid growth across our global player base and gear up for VALORANT Champions in Los Angeles later this summer.“
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