Formula 1 News

McLaren announce Immersive Labs deal

Immersive Labs announced as Official Partner

Woking based Formula One team McLaren have announced British cyber-tech firm, Immersive Labs as their Official Partner starting from the 2021 season’s final race in Abu Dhabi.

The partnership will see McLaren use the Immersive Labs’ platform tp get real-time data on cyber knowledge, skills and technical and non-technical judgement of the other teams. The Immersive Labs logo will also be present on the front suspension arms of the McLaren racing cars from the Abu Dhabi race in 2021.

Speaking about the partnership, McLaren CEO, Zak Brown, said,
“People and technology are critically important elements of our team, and we are excited to work with Immersive Labs to support in developing the human cyber capabilities which will empower us to better navigate risk. We operate at race pace both on and off-track, and we look forward to this partnership accelerating the human element of our cyber security.”

James Hadley, CEO, Immersive Labs, added,
“As the impact of cyber risk spreads across the business, it is no longer the preserve of the geeks in the basement. Organisations must respond as a whole, which means continually optimising the cyber knowledge, skills and judgment of everyone from executives to technical teams, at pace.

‘Competing in Formula 1 is no different, requiring technology and humans working together in unison to stay ahead. For this reason, the partnership with McLaren Racing is an excellent fit.”

AddThis Website Tools
Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

IPL 2025 | Match 18: PBKS vs RR | Preview and Predictions

Here are our preview and predictions for Match 18 of IPL 2025, as the Punjab…

13 hours ago

Atlético de Madrid and Mahou San Miguel extend partnership

Long-term extension announced Spanish football club Atlético de Madrid have signed a new partnership extension…

15 hours ago

Ferrari partners with Espacio

Espacio joins as Official Partner Italian Formula One team Ferrari have signed a new multi-year…

15 hours ago

IPL 2025 | Match 17: CSK vs DC | Preview and Predictions

Here are our preview and predictions for Match 17 of IPL 2025, as the Chennai…

17 hours ago

Manchester City signs regional partnership with Wake-Up 24/7

Southeast Asia focused partnership announced Premier League club Manchester City have signed a new partnership…

1 day ago

IPL 2025 | Match 16: LSG vs MI | Preview and Predictions

Here are our preview and predictions for Match 16 of IPL 2025, as the Lucknow…

1 day ago