McLaren announce Immersive Labs deal

December 12, 2021

Immersive Labs announced as Official Partner

Woking based Formula One team McLaren have announced British cyber-tech firm, Immersive Labs as their Official Partner starting from the 2021 season’s final race in Abu Dhabi.

The partnership will see McLaren use the Immersive Labs’ platform tp get real-time data on cyber knowledge, skills and technical and non-technical judgement of the other teams. The Immersive Labs logo will also be present on the front suspension arms of the McLaren racing cars from the Abu Dhabi race in 2021.

Speaking about the partnership, McLaren CEO, Zak Brown, said,
“People and technology are critically important elements of our team, and we are excited to work with Immersive Labs to support in developing the human cyber capabilities which will empower us to better navigate risk. We operate at race pace both on and off-track, and we look forward to this partnership accelerating the human element of our cyber security.”

James Hadley, CEO, Immersive Labs, added,
“As the impact of cyber risk spreads across the business, it is no longer the preserve of the geeks in the basement. Organisations must respond as a whole, which means continually optimising the cyber knowledge, skills and judgment of everyone from executives to technical teams, at pace.

‘Competing in Formula 1 is no different, requiring technology and humans working together in unison to stay ahead. For this reason, the partnership with McLaren Racing is an excellent fit.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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