Tennis Australia teams up with MECCA for Australian Open

Tennis Australia has announced a long-term partnership with beauty retailer MECCA, which comes on board as the Official Beauty Partner of the Australian Open, with MECCA COSMETICA becoming the Official SPF Partner of the Grand Slam down under.

As per the agreement, MECCA will enjoy prominent branding rights at the Australian Open, with its products being featured throughout the event via “SPF sampling huts, quick top-up stations and an immersive MECCA COSMETICA SPF Studio”.

The 2026 Australian Open is set to be held from January 18 to February 1, 2026.

Craig Tiley, Tournament Director, Australian Open, commented:

“I’m delighted to announce this partnership with MECCA and MECCA COSMETICA, brands that share the AO’s commitment to innovation and transformation, along with a laser-like focus on our customers.The AO continues to redefine what a modern Grand Slam can be, and has pushed the boundaries to become a truly global festival of sport, entertainment and culture. Now, beauty joins the mix and I can’t wait to see fans flocking to the MECCA Pro Shop and topping up their SPF, while the players enjoy some next-level pampering.” 

Jo Horgan, Founder and Co-CEO, MECCA, said:

“We were blown away by the response from fans this year… so yes, we had to come back! We wanted to go where no one had gone before and proposed a full beauty partnership — a completely new experience at the AO — something big, ambitious, and a little bit nuts. And they said yes. The Australian Open is Australia’s biggest cultural moment on the world stage, and to be part of it — protecting fans with SPF and bringing beauty to centre court — is extraordinary. We can’t wait to bring the MECCA magic back in 2026.”