Lionel Messi partners with Royal Caribbean

Football legend Lionel Messi has been unveiled as the “icon” of the “Icon of the Seas” cruise ship of Royal Caribbean International.

The “Icon of the Seas” is set to debut next month in Miami.

The partnership will see Messi participate in the cruise’s naming celebration. Messi’s current club, Inter Miami CF, also recently partnered with Royal Caribbean, on-boarding it as a Main Partner as well as their Official Vacation Partner. 

Also read: Lionel Messi: Earnings | Endorsements | Investments | Charity work

Speaking about the deal, Lionel Messi commented:

“I’m thrilled and honoured to join the Royal Caribbean family to celebrate the arrival of the game-changing Icon of the Seas. Icon is beyond anything else that’s out there for family vacations, with incredible never-before-seen features, all designed for making memories together.“

Michael Bayley, President and CEO, Royal Caribbean International, added:

“Icon of the Seas is the culmination of more than 50 years of delivering memorable vacations, and it’s set to live up to its name in more ways than one when it changes the vacation industry in January 2024. It’s that ability to make such a widespread impact and change the status quo that the Icon of Icon must personify, and Lionel Messi has proven to be the perfect example of that for years in the world of sports and most recently in introducing a new era of excitement and passion for fútbol in Miami and the U.S.“