Following are the companies and organisations that serve as sponsors and brand partners to the NBA team Milwaukee Bucks and enjoy a strong branding presence across their physical and digital assets.
In May 2021, the Milwaukee Bucks and Motorola, an American multinational telecommunications firm founded in 1928, signed a jersey patch agreement. The Motorola logo is displayed on the left chest of the Bucks jersey as a result of this agreement.
As part of the collaboration, Motorola has branding on the Bucks’ playing and practice jerseys, as well as on in-arena replays and digital displays at Fiserv Forum, the home ground of the Bucks.
Additionally, the Milwaukee Bucks Foundation, the Bucks, and Motorola work together on a community project with a focus on STEM progress and education.
North American bank BMO Harris Bank and the Milwaukee Bucks extended their long-standing partnership in September 2017, after the bank was named a founding partner of the team’s home arena.
The BMO Club, an all-inclusive, event-level club with unmatched access and a direct connection to the player tunnel, is a component of the Bucks arena under a 30-year contract.
The Milwaukee Bucks sold the naming rights to their new US$524m arena to local financial technology company Fiserv.
The Wisconsin Entertainment and Sports Center, which was finished in 2018, was renamed to Fiserv Forum under the 25-year agreement. Although the contract’s financial details were kept private, it was reported in June 2018 that the two parties were nearing a deal reportedly worth US$6 million per year.
The Bucks have also teamed up with Fiserv’s Clover Commerce to help small local businesses handle payments, track inventory, and implement loyalty programs, among other things.
Froedtert Care and Medical College of Wisconsin
In 2019, the Milwaukee Bucks extended its affiliation with Froedtert & the Medical College of Wisconsin for a third year. With this agreement, it became the first team partner to broaden its sponsorship to include its associated NBA 2K side.
In May 2019, Froedtert & the Medical College of Wisconsin teamed with Bucks Gaming, the Milwaukee Bucks NBA 2K League club. As the team’s official healthcare provider, the health network also welcomes player visits so they can meet the patients.
In March 2017, Johnson Controls, an Irish technology and multi-industry firm, and the Bucks signed a strategic marketing agreement.
According to the deal, Johnson Controls represents Fiserv Forum, the Bucks’ home arena, as its official smart building partner. To improve the spectator experience, lower energy consumption, and lessen the facility’s environmental impact, Johnson Controls installed several building technology services throughout the arena.
In July 2022, the Milwaukee Bucks and Australian business technology services provider EngageRM agreed to a five-year partnership that aimed to improve the team’s day-to-day operations and deepen their relationships with their fanbase.
The Milwaukee Bucks and artificial intelligence (AI) service provider GameOn Technology teamed up in September 2022 to provide Bucks supporters with a conversational AI chat experience.
By combining information about the Bucks and Fiserv Forum into one AI discussion, the new chat feature on the Bucks’ website and mobile app makes it simpler for fans to find rapid answers to frequent inquiries. It enables the Bucks to offer a rich conversational and content experience that is targeted at guest assistance inside Fiserv Forum and Deer District and to answer queries in real-time.
In July 2022, Anheuser-Busch announced a marketing alliance with the Milwaukee Bucks. Anheuser-Busch became the team’s exclusive beer as a result of this multi-year partnership.
The relationship includes Michelob Ultra-led in-stadium activations like concourse level activations, retail displays with Bucks logos around the state, the expansion of the Michelob Ultra Courtside campaign, and unique digital content on various social media platforms.
Beechwood Sales and Services
In July 2022, Wisconsin-based beverage retailer Beechwood Sales & Services announced a marketing alliance with the Milwaukee Bucks. Beechwood Sales & Services became the team’s exclusive hard seltzer as a result of this multi-year partnership.
The Milwaukee Bucks and Betway, a 2006-founded online gambling company, partnered for an extended period in February 2022, establishing Betway as the team’s official gaming partner.
As a result of the collaboration, Betway received in-arena branding at Fiserv Forum and on digital Bucks assets as part of the Betway Game Rewind, which highlights the Bucks’ most recent clash with their opponents.
This partnership was announced along with Betway’s collaboration with seven additional NBA teams, including the Chicago Bulls, the Cleveland Cavaliers, the Los Angeles Clippers, the Golden State Warriors, the Minnesota Timberwolves, the Brooklyn Nets, and the Miami Heat.
The Milwaukee Bucks teamed up with Socios.com, a worldwide blockchain service provider for the sports and entertainment sector, in September 2021 to further engage their global fanbase.
Socios.com engages the Bucks supporters worldwide as an official team partner of the Bucks through monthly internet surveys, digital gameday takeovers, and in-arena signage.
Science in Sport
A collaboration between the Milwaukee Bucks and Science in Sport (SiS), a producer and retailer of sports nutrition products, was created to aid the Bucks’ sports science team. As a result of the collaboration, SiS has been named the Milwaukee Bucks’ Official Vitamins & Supplements Partner.
SiS assists the Bucks through its Performance Solutions model in cooperation with the performance staff of the Bucks, which is overseen by Vice President of Performance Troy Flanagan.
The development of player-specific tailored items, including vitamins and supplements, selected by SiS and the Bucks team nutritionists, will be made possible by this paradigm, which will also enable intensive research and knowledge initiatives to better understand NBA athletes.
The aforementioned partnership was further extended in April 2023 and further roped in All-Star forward Khris Middleton.
A partnership between the Milwaukee Bucks and SC Johnson, the manufacturer of popular consumer goods like Windex, Scrubbing Bubbles, and Mrs Meyer’s Clean Day, was announced in May 2021.
The Bucks recycle the more than one million plastic cups used at Fiserv Forum and in the surrounding Deer District each year with the help of SC Johnson, which is now an official sustainability partner of the team and the official disinfectant and commercial cleaning partner of the group.
SC Johnson also offers Fiserv Forum staff members products and training to further improve the sanitising and cleanliness of the venue.
The Milwaukee Bucks and the Portland Trail Blazers partnered with meditation app Calm in 2021. The cooperation aims to control competition-related stress as well as the workload of the staff and athletes.
The Milwaukee Bucks and Sargento Foods first teamed in 2019, and Sargento later announced a five-year extension as the team’s official cheese in 2021.
This partnership featured a joint commitment from Sargento and the Bucks to the Tipoff for Homes programme. It was announced in October 2023 that throughout the 2023/24 NBA regular season, Sargento gives Milwaukee Habitat for Humanity US$500 for each tipoff the Bucks win.
In May 2021, ten NBA teams joined forces with Hennessy, the official cognac of the NBA, to strengthen the brand’s relationship with the league.
The above-mentioned deal with the Milwaukee Bucks also includes the Atlanta Hawks, the Charlotte Hornets, the Dallas Mavericks, the Detroit Pistons, the Golden State Warriors, the Memphis Grizzlies, the New Orleans Pelicans, the Philadelphia 76ers, and the Washington Wizards.
I Got it
The Milwaukee Bucks and I Got It, a digital auction platform, collaborated to offer fans of the Bucks access to special auctions. The Bucks app integrates I Got It’s proprietary auction engine, allowing fans to place real-time bids on game-used gear, autographed memorabilia, collectables, virtual and real-world events, and more.
In January 2021, Philippine rum company Tanduay signed a three-year partnership as the Milwaukee Bucks’ official sponsor. Beginning in early 2021, Bucks-branded merchandise was made available throughout Wisconsin thanks to the relationship.
In December 2020, the Milwaukee Bucks chose EatStreet, an independent online and mobile food ordering and delivery service in the US, as the Official Food Delivery Partner of their gaming affiliate, Bucks Gaming.
EatStreet, a Madison, Wisconsin-based company, provides specials to the Bucks supporters through the new Gameday Dish Out programme. EatStreet is the Official Food Delivery Partner for each regular season.
The Milwaukee Bucks and baby equipment company Nuna Baby Essentials signed a partnership agreement in August 2020. Nuna is now the presenting partner of the Bucks Family Room inside Fiserv Forum as a result of the partnership.
Nuna and the Milwaukee Bucks Foundation (MBF) donated support to Milwaukee’s Sojourner Family Peace Center as a way to kick off their collaboration. Additionally, in 2021, the MBF and Nuna collaborated on multiple neighbourhood projects.
Most recently, the parties renewed their partnership in October 2023, as announced by the Bucks via their social media channels.
Pick n’ Save
Milwaukee Bucks and grocery store brand Pick n’ Save teamed up in January 2023 to improve immediate food insecurity and provide better access in the community. As part of this partnership, the two parties will donate $50,000 in the form of Pick ‘n Save gift cards to help out those in need.
Potawatomi Hotel and Casino signed on as an Official Partner of the Milwaukee Bucks in April 2022. The deal saw the Bucks rebrand their Panorama Club at Fiserv Forum to the Potawatomi Club. The deal further sees the Milwaukee-based Hotel and Casino feature prominently across all of the basketball team’s social media creatives and other digital assets.
Kwik Trip signed on as an official partner of the gaming affiliate of the NBA’s Milwaukee Bucks, Bucks Gaming. As part of the deal, the brand will get visibility through courtside signage in the regular season home games of Bucks Gaming and appear on the social media platforms of the basketball team.
Door Peninsula Winery is an Official Partner of the Milwaukee Bucks for the 2023/24 season and prominently appears across the team’s official social media handles.
Being a partner, the company has previously served its products at the Fiserv Stadium in 2021, with the Bucks having taken part in the playoffs that year.
In October 2019, Jockey International Inc. was announced as a partner to the Milwaukee Bucks and the Fiserv Forum to serve as the presenting partner of Jockey Club, a premium space at the mezzanine level of the arena.
The deal sees this 6,500-square-foot space used for Milwaukee Bucks and Marquette University men’s basketball games, concerts and family shows. As part of the deal, the brand also enjoys a strong presence across all of the Bucks’ digital forums.
The world’s third-largest hamburger fast-food chain Wendy’s is an Official Partner of the Milwaukee Bucks basketball team. As part of the partnership, the parties work together on providing discounts and offers to Bucks’ fans.
Currently, Wendy’s allows Bucks fans to win free products upon the basketball side securing victories in the NBA.
Electrical services company We Energies have enjoyed a partnership with the Milwaukee Bucks since 2019. During this collaboration, the parties most notably announced the commencement of The Milwaukee Bucks Foundation and We Energies Foundation. Through this initiative, We Energies has donated $500 to Woodlands School, Inc. and Dr. Howard Fuller Collegiate Academy in Milwaukee every time that the Bucks’ bench scores 30 points or more.
It was announced in July 2018 that premium alcohol brand Casamigos Tequila had partnered with the Milwaukee Bucks to serve as the latter’s Official Ultra-Premium Tequila partner. As part of the deal, the brand released the “Cocktail of the Game”, a unique campaign which allows fans to prepare the cocktail shared with all the ingredients and directions. This particular segment features on the social media handles of the Bucks.
American ticket sales and distribution company based in Beverly Hills, Ticketmaster is currently an Official Partner of the Milwaukee Bucks. One can find tickets for the Bucks’ matches on the company’s online website during the NBA season.
Ahead of the 2023/24 season, the Bucks signed a new partnership with London-based company Ballers Champagne, with the latter serving as the basketball team’s Official Champagne.
As part of the deal, the brand will enhance fans’ experience. The deal marks the company’s first-ever deal in the area of Wisconsin, and second in the United States of America. The deal also saw Ballers becoming the sponsor for the Bucks’ 2023-24 Tipoff Week and Opening Night
Bucks Gaming, the official affiliate of the NBA’s Milwaukee Bucks signed Sprite to become its official partner in March 2020. Being a partner of the basketball side as well, the company has in the past created specially curated cans of the drink based on the Bucks.
Southern Wisconsin-based orthodontics services provider Bubon Orthodontics is the Official Smile of the Milwaukee Bucks. As per the agreement between the parties, the company prominently features across the social media platforms of the Bucks.