Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league’s Official Consumer Audio Products Partner.
The multi-year deal will see eight MLS sides (Atlanta United FC, the Columbus Crew, Inter Miami CF, Los Angeles FC, Nashville SC, New York City FC, St Louis City SC, and Toronto FC) get custom Beats headphones. More clubs are to follow over the course of the partnership. MLS players will also star in various Beats marketing campaigns and promote the products via pre- and post-match activations.
Also read: Major League Soccer (MLS) Sponsors 2023
Chris Thorne, CMO, Beats by Dre, said,
“For more than a decade, Beats headphones have been chosen by the world’s top athletes to help them get game ready and heighten their focus, while also allowing them to show off their style and personality. We are extremely excited to join forces with the MLS, one of the fastest growing and most dynamic sports leagues in the world. Beats will be working closely with the MLS clubs and top players to deliver amazing experiences throughout the upcoming season.“
Camilo Durana, EVP Apple Partnership, Properties and Events, MLS, said:
“Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America. Music inspires our players, our supporters, and our communities. We’re excited to work alongside Beats and its premium products to strengthen the connection between sound, expression, and the world’s game.“
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