Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their sponsors and partners for the 2023/24 season.
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1xBat Sporting Lines
Mohun Bagan SG on-boarded 1xBat Sporting Lines, which is the online sports news outlet of Cyprus-based online gambling company 1xBet, as their principal sponsor in September 2023.
As per the agreement, the 1xBat logo appears on the front of the Mohun Bagan matchday shirts.
Calcutta Electric Supply Corporation (CESC)
CESC is the second main shirt sponsor of Mohun Bagan and appears on the front of their matchday shirts during their AFC Cup outings.
During their ISL games, the CESC logo appears on the right sleeve of the Mohun Bagan matchday shirt.
Nivia Sports
The Jalandhar, Punjab-headquartered Indian sports equipment manufacturer signed on as the official kit sponsor of Mohun Bagan in 2020, the deal kicking off with the 2020/21 season.
The partnership sees Nivia Sports utilise the intellectual properties (IPs) of the club for promotional purposes via digital platforms. The Nivia Sports logo also features on the left-hand side of the lowers of the Mohun Bagan training and matchday gear.
MP Birla Cement
The Kolkata-based cement manufacturer was announced as an Associate Sponsor and one of the official matchday-shirt-chest sponsors of Mohun Bagan (on the front, opposite to the club crest) in November 2020. The brand’s logo continues to appear in the same position on the Mohun Bagan matchday shirt as the company continues sponsoring the club during the 2023/24 season.
MP Birla Cement was previously a partner of Mohun Bagan during their I-League days as well, serving them as a sponsor from 2017 to 2020.
Dio
Honda Motorcycle & Scooter India (HMSI) announced in September 2023 that it had signed an 11-month sponsorship agreement with Mohun Bagan in order to promote its moto scooter Dio throughout the 2023/24 ISL season.
The vehicle’s logo, as per the agreement, features on the right sleeve of the Mohun Bagan matchday shirt.
SRMB Steel
The Kolkata, West Bengal-headquartered steel-based construction equipment manufacturer has served as an Associate Sponsor to the club as well as one of their official matchday-shirt-chest sponsors (below shirt collar) since the 2020/21 season.
GIGABYTE
The New Taipei City, Taiwan-headquartered global technology company also serves as an Associate Sponsor to the club.
GIGABYTE is serving as Mohun Bagan’s back-of-matchday-shirt sponsor for the 2023/24 ISL season. The deal also sees the club partake in the company’s “Make Earth Green Again” campaign, which has been running since 2017.
Shop The Arena
The Navi Mumbai-headquartered apparel merchandise brand serves as the official Fan Wear Partner of the club.
Apart from branding rights, the deal sees Shop The Area produce club-themed merchandise that can be bought from its online store.
Alliance
Alliance has in place a back-of-matchday-shorts sponsorship agreement with the club.
Reliance Foundation
Reliance Foundation Youth Sports (RFYS) is the sporting wing of the Reliance Foundation, which in turn is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries.
As the Grassroots and Youth Development Partner of Mohun Bagan SG, RFYS works with the club on several grassroots-level community projects to get people involved in the game of football.
