Former Indian captain part of the T20 World Cup campaign.
Incense manufacturer Zed Black has launched its latest TVC campaign that features one of its brand ambassadors, former Indian cricket team captain Mahendra Singh Dhoni.
The Game Changer campaign is curated specifically for the T20 World Cup and has MS Dhoni speaking about the importance of prayers. This is part of Zed Black’s flagship campaign #PrarthanaHogiSweekar, which is aimed at bringing the country together through prayers for India to win the T20 World Cup.
In the television campaign conceptualised by Oberoi IBC, Dhoni is seen asking the fans to join in on the prayers, urging the fans with the message, “Aao mil kar kare prarthana ke aaj jeet humare team ki ho, sacche mann se ki gayee har prarthna hoti hai sweekar.”
Ankit Agarwal, Director, Mysore Deep Perfumery House, which is the parent company, commented:
“Through the campaign, Dhoni and Zed Black are tugging at the hearts of Indian supporters and urging them to pray together for victory with #prarthahogisweekar. We are happy to be part of the billions of prayers with MS Dhoni where he is inspiring the country to pray for team India’s victory through the TVC.”
Anshul Agarwal, Director and Partner, Mysore Deep Perfumery House, added:
“We are in a solid position with a strong team and a good mentor. The whole country is charged that this association will bring the trophy back to the country.”
Anand Oberoi, Managing Director, Oberoi IBC, stated:
“Sometimes just the presence of Mahi is good enough to charge up the entire team and we are lucky to have Mahi as a mentor in the cricket team and similarly he has charged up the entire trade, network and the audiences and we are happy and excited to have him on board for Zed Black’s TVC campaign for the T20 World Cup.”