Indian professional cricketer Mahendra Singh Dhoni has been announced as the latest brand ambassador for French automaker Citroën’s Indian division, Citroën India.

By getting the former Team India skipper on board, Citroën aims to connect with the Indian audience and break into the Indian market.

Also read: Mahendra Singh Dhoni’s brand endorsements

Speaking about the deal, Dhoni commented:

“As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.“

Shishir Mishra, Brand Director, Citroën India, added:

“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.“